Full Tutorial on How to Set-Up Facebook Business Manager 2020

Are you finding it hard to keep up with managing and tracking pages for your business? Many business owners feel overwhelmed by the task of juggling through various platforms for different purposes, which can be both tiring and time-consuming.

Now, there’s a solution that lets you effortlessly manage and monitor all your essential marketing tools in one convenient place. Introducing Facebook’s Business Manager.

What Is Facebook Business Manager?

Business Manager, a complimentary tool provided by Facebook, serves as a valuable asset for business owners, marketers, and advertisers alike. Its primary function is to streamline and consolidate various marketing endeavors into a single platform. With Business Manager, users can accomplish a multitude of tasks, such as:

• Create, run, and track your ads
• Manage your business pages and ad accounts
• Add agencies or team members to help manage your business
• Set up billing process
• Manage events
• Store images and videos
• Create product catalogues

Digital marketing agencies widely use Business Manager, although anyone can leverage this free platform to put all their marketing tools in one centralized space.

According to Facebook, Business Manager is ideal for:

• Businesses with an in-house marketing team – Business Manager makes it easier for your multiple team members to manage your Facebook and/or Instagram handles.
• Handling different assets – It simplifies activities if you have more than one Facebook or Instagram pages, ad accounts, and other apps.
• Online vendors – Business Manager is also useful for vendors who run their pages and ads.
• Business owners – It offers them full access and control over their assets and business operations, can use this tool instead of delegating them to third-party agencies. It is also an efficient system for managing marketing and advertising efforts.

If you’re one or all of the above, read on further. We’ll break down the simple steps in setting up your own Business Manager account.

How to Create Your Facebook Business Manager

Setting up a Business Manager is easy! Below are the updated instructions for 2020 courtesy of Casual Ecommerce:

1. Log on to https://business.facebook.com/overview. 

2. Create your account.

Once there, click the blue CREATE ACCOUNT button found at the top right corner of the page to create your Facebook Business Manager account.

• Type in your business name in the appropriate field.
• Create your business profile by entering your business name and business email.
• After typing the above details, verify your email address to proceed.

Once your account is created, you can now access your Facebook Manager dashboard.

Basic Items to Set Up

On the left-hand side of the Business Manager dashboard, you can see a list of things you can control and manage. As you get started, here are the basic yet most useful items you need to set up:

• People – You may have other people in your team who help you with your Facebook marketing. To add your team members and allow them access to your business page/s and ad campaigns, simply click People under the Users tab. Then enter the email address of the employees you want to add. You can add as many team members as you want.
• Pages – If you already have an existing business page, you can also add it to Business Manager so you can manage it from there. The tool allows you to add multiple pages if you have more than one page linked to your business.
• Ad Accounts – You’ll have 3 options when setting up your Business Manager for the first time: Add a new ad account, request access to an ad account, or create a new account. By clicking Ad Accounts Manager, you can create ad campaigns or create different ad sets for paid advertising.
• Payments – Running ads for clients? Business Manager gives you the option to add different payment methods for every client. You can link payment methods to separate ad accounts if you’re handling multiple clients.
• Instagram Account – You also have the option to connect your Instagram account to Business Manager. Simply click Instagram Account under the Accounts tab then enter your Instagram account details.

If you’ve got a moment today, why not take a seat and start working through these steps to set up your own Business Manager account? It’s a quick and simple process. In just a few minutes, you’ll be well on your way to making your social media marketing efforts more efficient.

Conclusion

Navigating Facebook Business Manager might feel daunting at first glance. The layout differs significantly from the familiar Facebook interface we use daily, with a plethora of buttons awaiting your click. It’s completely normal to find it overwhelming initially, but take heart – mastering its intricacies takes time.

Business Manager holds immense potential for your enterprise. It streamlines your marketing efforts, simplifying ad management and tracking. Moreover, it fosters seamless collaboration among team members. Over time, it becomes an invaluable asset, fueling your business’s growth and prosperity.

Start by familiarizing yourself with its features gradually. Experiment with the dashboard, unafraid to explore. As you grow accustomed to its functions, managing it will become second nature.

If you require assistance in setting up your Business Manager or seek a tech-savvy team to enhance your social media presence, we’re here for you. Reach out to Local SEO Search. Our mission is to empower small businesses with effective social media strategies.

Give us a call at (416) 888-8756 and share your business objectives with us. Let’s embark on this journey together.