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What does your marketing outreach look like? Is it haphazard?
A lot of small businesses don’t take the time to create a strong marketing strategy. The result is that they do outreach when they think about it, and whenever they have time. Not surprisingly, this approach takes a lot of time and doesn’t bring the kinds of results that most companies are looking for.
The truth is that a marketing strategy can save you both time and money while making your outreach more effective. Let’s take a look at why!
There are thousands of different ways your company can connect with consumers. Without a strategy, how can you decide between them? Usually, a business without a strategy will do a few messages on one social media platform this week, next week send an email, and then the next week work on creating a referral program.
Before that gets done, you’re on to another idea you’ve heard about. Because you’re not focusing your time and energy on specific marketing platforms, you’re spending a lot of time and effort on a little bit of everything. Unfortunately, your sales aren’t going to improve with this approach!
Instead, create a strategy that focuses on one to three platforms where your customers spend the most time. For example, you might choose Facebook, email marketing, and your website.
Now you can set TikTok, Pinterest, Instagram, and everything else aside. Your strategy allows you to focus on the platforms where your ideal customers are, which improves your chance of connecting with them.
As we mentioned above, a company with no strategy usually does outreach on whatever platform sounds good for that day. As a result, they don’t develop a consistent presence anywhere in particular, so they never build relationships with customers.
A strategy not only allows you to narrow your focus, but it also creates a schedule for your outreach. That means that you don’t have to take time away from other important tasks. Instead, you schedule specific marketing timeframes where you engage with potential customers.
For example, if you have chosen to focus on Facebook, you can schedule 20 minutes three times a week to engage there. That could mean putting a post on your company page, commenting in a group, or creating a group of your own. You might work on a Facebook ad.
The result is that people on Facebook will see information from your company on a regular basis. They’ll get to know you and you’ll establish trust, which is what leads people to buy from you.
Now you can see why marketing strategy is important for your company!
Don’t feel like you have time to properly market your business? Not a problem! When you have a clear strategy, you can outsource your marketing to professionals who can get the best results.
Without a plan, there’s no structure for the professionals to follow in order to promote your business. When you create a marketing strategy, that becomes the plan and marketing experts can carry it out on your behalf.
For example, search engine optimization (SEO) is a powerful strategy that allows your website to show up on Page 1 of Google’s search results for the keywords that your ideal customers use. However, it takes time to optimize your website properly and gain credibility in Google’s ranking.
You can outsource that entire process, leaving you with the ability to focus on your core business. All you need to do is answer the phone when new customers call!
One final reason that a marketing strategy is so important is that it allows you to focus on the activities that bring in the most revenue and new customers to your business. A strategy gives you a chance to test specific outreach options consistently for a period of time. From there, you can see if you’re getting results or if you need to change course.
Different companies are going to get results with different marketing strategies. That’s why it’s important to test different approaches and then double down on the ones that work best. When you’re getting an excellent return on your investment, you’ll be glad you embraced a marketing strategy instead of taking the haphazard approach.
Hopefully, you can see why marketing strategy is important to your business, and you’ll work to put one in place as soon as possible. Simply focus on where your ideal customers spend time, and then schedule time to engage on that platform.
You can also support your marketing efforts in other ways. For example, customer reviews are very powerful tools, so you want to ensure that you ask each customer for a review as soon as their product or service is delivered.
If you’d like assistance creating a marketing strategy, Local SEO Search can help. We’ve helped thousands of small businesses succeed through SEO and digital marketing. Contact us today for a free consultation!