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Whether you own a plumbing company, lawn care business, or B2B SaaS company, there’s one thing all small businesses have in common. You need to promote your company, but you don’t have unlimited resources to do so.
Fortunately, from social media and email campaigns to digital ads on Google and Facebook, the amount of tools you have at your disposal has never been easier to use or more affordable. However, they can also be overwhelming. That’s where partnering with a high-quality marketing agency comes in.
If you’d like to focus on your core business while experts handle your marketing, an agency can give you that freedom. Let’s look at some core reasons why small businesses use marketing agencies.
One of the biggest reasons to partner with a marketing agency is that they offer a wide range of services. This can be everything from developing a content strategy to executing it, to creating or managing your social media presence, to designing and running paid ads.
Marketing agencies have the team in place to do all of this for you. They also have the experience and knowledge to know what works and what doesn’t. This can be especially valuable for businesses that need effective results right away and can’t afford to have hit-and-miss execution as they learn.
Successful digital marketing requires a range of strategies, and small businesses know that the best way to execute them is to work with a marketing agency.
A good marketing agency will also know how to reach your target market. This includes understanding who they are, where they “hang out” online and offline, and what type of messaging will resonate with them.
Reaching your target market is essential to growing your business. After all, if you’re not talking to the right people, you’re wasting your time and money on marketing.
As an individual business owner, you probably have some idea of who your best customers are, but don’t have information about their favorite online platforms, activities, and more. You also don’t know exactly what search terms they use in Google when looking for information about your products or services. A marketing agency can help you pinpoint that information quickly so your marketing can be successful right away.
When was Google’s last algorithm update, and how did it change search results? If you don’t know, you’re not alone — you’re busy making your business successful, not keeping up with marketing trends.
One of the reasons small businesses use a marketing agency is that they’re always keeping up with changes in the marketing landscape. They know when new platforms become popular ( TikTok anyone?), what messaging works on which platform, and how to use new features effectively.
This allows businesses to stay ahead of their competition and continue to grow. After all, if you’re not using the latest marketing trends, you’re likely to fall behind quickly.
All companies are working hard to do more with fewer resources, and small businesses feel the pinch the worst. One of the reasons DIY marketing isn’t helpful is that you waste a lot of time and money on things that turn out not to work.
With a marketing agency, the services you pay for are executed by experts who know the landscape and can do what will be most effective in your industry. This way, you can focus your limited resources on what will actually grow your business.
In addition, marketing agencies have economies of scale. This means they can often get discounts from vendors that they pass on to their clients. This includes everything from ad spend to design services.
Marketing agencies also have the experience to get things done quickly and efficiently. This means they can often do in a week what would take you a month — or longer.
This allows small businesses to focus on their core business while still getting the marketing results they need to grow.
How often do you have a chance to review your marketing strategy, if you’re doing it yourself? If you’re lucky, it’s twice a week. For many business owners, it’s closer to twice a month. That’s not often enough to keep up with your digital results and adjust your strategy.
However, an agency will measure results in real-time, so you can make changes as needed. They know how to use analytics and track progress so they can course-correct quickly. And this isn’t just for paid search or social media. It includes website design, SEO marketing, and any other marketing activity.
This means you’re not throwing money at a marketing strategy and hoping it works. You’re constantly making adjustments to ensure your marketing is as effective as possible.
There are many reasons small businesses use marketing agencies, but these are some of the most important. If you’re not using an agency, you may want to consider it — you may be surprised at how much they can help you grow your business.
If you’d like to talk to Local SEO Search about our small business focus and how we can help you succeed, simply reach out today. We can set up a free consultation. Let’s get started!