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SparkToro reports that 92.96% of global traffic originates from Google Search, Google Images, and Google Maps. Typing “Toronto Plumber” into Google yields 523,000 results. If you’re in the plumbing business seeking new clients, standing out in this vast sea can seem daunting. What strategies can you employ for effective plumber marketing to get noticed?
Honestly, you can do quite a lot when advertising plumber services. Here are twelve ways to market your plumbing business.
“Create content that teaches. You can’t give up. You need to be consistently awesome.” – Neil Patel
Make a short guide on how to fix or avoid a common plumbing problem, about 5000 words is a good length. When someone contacts you or visits your website, give them a free e-copy, you can make it a PDF, a simple Word document, or a link to a Google Document. At the beginning and end have your name, website, phone number and address. This is a great first impression, gets you email addresses, and if you let people share the guide, this is free advertising of your plumber business.
“Create content in a format that is suitable to the needs and expectations of Google’s user for the question they have asked.” – Jason Barnard
Make videos of how to fix simple problems, of what happens if a person doesn’t fix a problem quickly, and how you deal with a plumbing problem. Then post it on YouTube, embed it on your website, link to it on Facebook and Twitter, and send an email to your email list. This shows your professional plumbing business and lets people know what to expect.
“No matter how niche or mainstream your market is, great content remains a significant focus for SEO.” – Kristopher Jones
For your website, make a few blog posts focused on your plumbing business. Like the how-to guide and videos, focus on telling people how to fix problems, why they need to fix problems ASAP, and how to find a good plumber. People love free advice, and if you offer it, they’ll know you’re a great, helpful person, and when they need a plumber they’ll call you.
“Collaboration is a key part of the success of any organization, executed through a clearly defined vision and mission and based on transparency and constant communication.” – Dinesh Paliwal
If you team up with a construction business or a janitorial service, you can share the cost of marketing, tell clients about each other, and generally double your reach. As a way to market services in Toronto; this type of reach is invaluable.
“Cutting prices or putting things on sale is not sustainable business strategy. The other side of it is that you can’t cut enough costs to save your way to prosperity.” — Howard Schultz
This sounds like the opposite of what you want to do, but people don’t always trust the lowest price, and many are willing to pay more for quality service. By raising your prices just a little higher than most other plumbers, you’re marketing yourself as being top quality. Try raising prices by about 1 or 2 percent for a month and see what happens.
“Personality will build stronger connections with people than any amount of professional knowledge or expertise.” — Krista Neher
On your website and advertising use your face and show some of your employees, and provide a friendly quote as well. Giving people a face to think about helps clients relate to you and your plumbing business better. This is why videos are increasingly popular for small businesses.
“The more you practice the art of thankfulness, the more you have to be thankful for.” — Norman Vincent Peale
After doing a job, be sure to send the customer something the next day by email. Make a thank you letter, and a gift like a free how-to guide, or a discount on future services. People will remember that and will tell their friends; word of mouth is the best way to market a service in Toronto or anywhere.
“Progress, not perfection, is what we should be asking of ourselves” – Julia Cameron
When you send the thank you email, ask the customer how everything is working, do they have any comments or concerns about the job, and whether they are satisfied with the work. If there is a problem, try to fix it. Learn from your customers and thank them for letting you know about a problem. For many people having someone actually listen to them will be a big change and will probably make them come back even if the first job wasn’t perfect.
“Competition is a good thing; it forces us to do our best.” — Nancy Pearcey
See what other plumbing businesses are offering as a promotion and try to beat them. You don’t have to beat them by a lot, if your biggest competitor is offering 20% off for a week, you can offer 30% off the same service on Monday, Wednesday and Friday. You’ll come out looking more generous, eat into your competitor’s clients and it won’t cost you as much money.
“The goal of social media is to turn customers into your personal evangelist.” – Shane Barker
Join up with Facebook and Twitter. Make yourself known by linking to useful articles and videos about plumbing, posting short tips for people, providing links to your videos and blog, and answering questions people might have. It’s free advertising, takes a few minutes a day to do, and can reach a lot of people. You can also show your promotions and services to a wider audience.
“Focus on growing your list all of the time as newer subscribers are more engaged, adding to healthier open rates and ROI.” – Karl Murray
Get email addresses from your customers, and visitors to your website and social media, then make a bi-monthly or monthly newsletter. Share links, write little how-to articles, and of course talk about your business. By offering useful information people will read your emails, and not automatically put them into the spam folder.
“There is nothing more beautiful than someone who goes out of their way to make life beautiful for others.” – Mandy Hale
Get your name out there by supporting a local sports team or charity. People are always talking about supporting their community, by donating your time, money or services to a group you are showing your potential customers you care about them. You don’t have to be the biggest supporter, as long as people are saying you helped out, it’s good enough. Word of mouth is invaluable.
These marketing steps are fairly simple to put into practice. They’ll take some time and effort, especially at first, but once you get started, word of mouth will start to spread. As people talk about your plumbing business, you will see a huge growth in business. As a plumber, advertising is key to your business, and word of mouth trumps a thousand fliers.
For expert guidance on boosting your plumbing business’s online visibility, contact Local SEO Search at +1 416 888 8756. Let’s discuss how we can tailor our marketing tips specifically to your business’s needs and help you stand out in the competitive market!
