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Today, YouTube is the most searched keyword in the U.S. and globally. However, when Brian Dean first started on YouTube, he was completely at a loss about what to do. He knew it was essential to rank well on YouTube because it’s the second-largest search engine behind Google. He knew great videos could get amazing traction and even go viral, which helps your brand and business.
So Brian did what every other entrepreneur does – he turned to Google to find advice. Unfortunately, he kept seeing the same tips over and over. Use keywords in the title, use lots of tags, and create great videos (aww, he was planning on doing terrible ones!) Blah blah blah – so generic, and very unhelpful.
After years of trial and error, he found what works. YouTube has become the most popular video marketing platform, used by 90% of video marketers. Here are his seven best tips on how to do the same yourself.
Ever wondered how to skyrocket your YouTube SEO? It’s all about mastering your click-through rate (CTR). Your CTR reflects the percentage of viewers who click on your video after spotting it in search results. And guess what? YouTube rewards high CTRs by bumping up your video’s ranking!
So, what’s the magic trick to boost your CTR? It’s as simple as using [brackets] or (parentheses) strategically in your video titles. By adding a clarifying word or phrase within these symbols, you provide a tantalizing glimpse into your content. Picture this: “Top Gardening Strategies (Start Inside Today!)” See how those brackets hint at valuable insights awaiting the viewer?
Research backs it up too. Just by incorporating brackets at the end of your title, you could witness a whopping 38% surge in clicks! That’s because brackets serve as irresistible invitations, enticing viewers to delve deeper into your video. So, go ahead, harness the power of brackets, and watch your YouTube presence flourish like never before!
In the provided image, YouTube emphasizes that video rankings heavily depend on engagement levels. Naturally, YouTube prioritizes videos with high comments, shares, and subscribers. But how can you ramp up engagement on your videos? Let’s delve into some effective strategies.
Instead of the generic prompt to “share your thoughts in the comments,” why not pose a multiple-choice question? For instance, you could ask, “Which strategy do you want to try first?” This approach encourages participation while keeping it simple for viewers to respond.
Furthermore, when urging viewers to subscribe, offer them a compelling reason. Highlight the unique benefits they’ll gain from subscribing to your channel. It’s not just about more videos; it’s about delivering actionable advice, genuine laughter, or heartwarming moments with adorable puppies. By clearly articulating these benefits, you’ll inspire more viewers to hit that subscribe button and become part of your community.
A key factor that significantly boosts your YouTube ranking is the abundance of embeds and links pointing to your video. Research shows that top-ranking videos typically boast 78% more embeds compared to average videos. But how can you secure these embeds?
The simplest method involves frequently incorporating your videos on your website. Integrate them into blog posts to illustrate your points vividly or to offer a deeper dive into your topic. Additionally, embedding videos in press releases, guest posts, and various other content pieces can enhance their visibility and reach. By strategically placing your videos across different platforms, you can effectively amplify their impact and attract more viewers to your channel.
As Brian admits, it’s easy to misuse tags. A lot of people simply put in as many as they can think of, trying to tag every possible topic or keyword related to their video. Unfortunately, this doesn’t work. YouTube uses tags to determine what your content is about. If you use a ton of them, YouTube gets confused and you don’t rank highly.
Instead, use the TSC formula. Your first several keywords should be your target keywords and variations of them. For instance, you might use “public speaking tips” “public speaking advice” and “speaking in public”.
Next, use synonyms of your target keyword. You might consider “conference speaking” or “keynote speaking” in the current example. Finally, use your last few tags to describe the larger, overall topic. For instance, you might use “public speaking”, “giving speeches”, or “conferences”.
When you do this, your tags will make sense and help you rank for exactly the topic you’re focused on.
Boosting your visibility on YouTube isn’t just about hitting the top spot in search results. A hidden gem lies in ranking well among suggested videos. Surprisingly, this can often reel in more eyeballs than acing the search game!
These suggested videos pop up based on your viewing history and the current video you’re engrossed in. Here’s a golden tip: scout out popular content within your niche and sprinkle a few of their tags in your synonyms and category sections. By doing so, you significantly up your odds of snagging a spot in the suggested videos queue for that particular video.
Your watch time is the sum total of all the time viewers spend watching your video. This figure, as highlighted by YouTube, plays a pivotal role in boosting the visibility of your content across the platform.
So, how can you ramp up your watch time? It all starts with meticulous planning and scripting of your videos. Instead of improvising and risking viewer disengagement due to meandering content, take the time to craft a structured script.
Next, ensure your video is captivating. Static visuals and a monotonous camera angle won’t hold viewers’ attention. Inject vibrancy into your content with dynamic imagery, scene changes, background music, and engaging visuals to keep your audience hooked throughout.
YouTube uses your description to understand what your video is about. That’s why one-word or throwaway descriptions hurt your ability to grow on the platform. Instead, create an SEO-optimized video description with these steps.
First, make sure to write at least 100 words. You need enough content to really describe the video! Secondly, use your target keyword in the first two or three sentences. This helps emphasize it. Finally, use target keywords and synonyms throughout, but don’t keyword stuff. Just a few times is enough.
With these tips, you’ll be ranking highly on YouTube search and Suggested Videos in no time. Thanks so much to Brian Dean for the video that informed today’s post. Questions or comments? Visit us at Active Collab!
