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SEO doesn’t happen in a vacuum. Every situation offers a unique set of variables. — Chuck Price
If you have a blog on your website, you enjoy writing articles, or you have a company writing the blogs for you. Writers understand the vital role that fresh content plays in blog success, emphasizing the importance of selecting the right keywords to make a significant impact. This is particularly crucial for influencers with large audiences, as their blogs attract hundreds, if not thousands, of readers.
After all, “Storytelling is the most powerful way to put ideas into the world today,” according to Robert McKee.
How do SEO keywords in your blog capture attention and boost traffic? You have the option to consult an SEO specialist or tackle it on your own. Here are 3 tips to follow when choosing the best keywords for your blog.
Keep the content on your blog fresh, and write a minimum of 500 words per blog. The more you write, the more engaged your followers will be. Use specific keyword phrases but be careful with the keyword density. For example, if your blog article is about baking brownies which keywords should you use for this blog? Remember, there are already thousands of blogs and websites that are talking about baking brownies, and those websites are already ranking on search engines. How do you differentiate your blog and compete with them? Try using detailed keyword phrases like “how to bake the perfect brownie.” Write about topics that answer questions that will be searched on Google. Your blog will be targeting a specific audience fulfilling a specific need, and the ones who are searching will be more qualified. Also, the type of traffic you will be getting will be convertible traffic.
The only way to win at content marketing is for the reader to say, ‘This was written specifically for me’. — Jamie Turner
Be the expert and use evergreen articles. The evergreen articles are fully researched, informative on the topic and provide quality content. Use keywords that stay relevant no matter how old the article was written. Your blog will still hold a lot of authority and will be searched and read for many years. Please avoid using titles that are year-specific, “2015’s best tasting brownie.” Come January 1, 2016, your article will no longer be relevant.
Leverage Google’s search bar suggestions to find popular keywords related to your blog. When you start typing a topic, such as “perfect brownie,” Google will automatically display a list of the most relevant and popular phrases associated with that keyword, guiding your content strategy.
These are the 3 basic tips for writing blogs that will provide a great user experience. Avoid overusing your keywords by inserting them into every other sentence. The strategic placement of keywords is far more critical than the frequency of their appearance in your blog. The three most strategic places to put your keyword phrase of your blog are: in the URL, the blog title and the headings. Remember not to over-stuff the blog article with keywords or else your blog will not flow well and not look natural. Write blog articles for your target audience and keep them interested. If a reader craves the ultimate brownie experience, they’re not content with merely reading about it. They’re eager to learn how to bake that delightful treat and, undoubtedly, to savor it! This insight arms you with the knowledge to craft keyword-rich blogs that excel in search engine rankings.
