Social media has grown from being a platform for young people to connect with school friends to being a way that everyone of every age keeps up with each other. Almost half of the planet uses social media, with the number being over 80% in developed countries like the U.S. and Canada.Read More

We’ve all seen ads on television where we were scratching our heads, wondering, “What was THAT?” Whether it was bizarre, offensive, or simply completely disconnected from the product offered, we weren’t inclined to make a purchase after seeing it.Read More

Advertising can be a great way to bring attention to your business and build your brand. However, they’re expensive, so they need to be highly targeted and focused on the struggles that your ideal audience faces.Read More

Regardless of the industry you work in, digital marketing is probably a phrase that you’ve heard countless times in recent years. You’ve probably been told that in order to be successful, you need to implement a digital marketing strategy for your business. While there is some truth to this, the reality is that it usually...Read More

Advertising is one of the most common ways that businesses raise awareness about their company, products, and services. However, not all business owners understand the benefits and drawbacks of using advertising as a primary marketing method.Read More

The restaurant industry is a very competitive space. Although some people think that the success of a restaurant is solely based on things like the quality of the food and customer service, that isn’t the case at all. Something as seemingly simple as a website can really make or break the success of a restaurant.Read More

For lots of business owners, looking for a professional web designer can be an intimidating task. With so many options, it can be difficult to understand what you should be looking for. Fortunately, there are some things you can ask during the process that can help you get a better understanding of what you can...Read More

Budgeting for advertising is a challenge. It seems that the amount you spend on advertising changes frequently. Sometimes you can control these changes, such as running more or fewer ads. Other times you cannot, as the costs of advertising can simply increase.Read More

Advertising is an important part of your marketing strategy. You use marketing to attract your audience over the long term, but advertising helps draw their attention to your company over the short term.Read More

Paying someone to design a website for your business is a pretty big step, and it’s one that should be taken very seriously. However, it can also be difficult to understand which kind of website makes the most sense for your business. Websites are either custom or designed from a template, and both methods have...Read More