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There’s no doubt that video marketing is one of the most important ways to reach your audience today. Not only is it a great way to get attention, but videos also boast excellent engagement and conversion abilities as well.Read More

At the recent Google Search Live Deep Dive event, Gary Illyes of Google clarified that no special optimization techniques are needed to appear in Google’s AI Overviews. The key, he stated, is simply to adhere to “normal SEO” practices. The report comes from Kenichi Suzuki, who attended the event and quoted Illyes directly on LinkedIn: “To get your content to appear in AI Overview, simply use normal SEO practices. You don’t need GEO, LLMO or anything else.” While this information may seem obvious to seasoned professionals, the official confirmation was welcomed by the SEO community. As SEO consultant Glenn Gabe...Read More

Google has officially confirmed the completion of its June 2025 core update. The rollout, which began on June 30, 2025, at approximately 10:34 AM EDT, concluded on July 17, 2025, at around 4:18 AM EDT, taking a total of 16 days and 18 hours. Google’s Search Liaison announced the completion, stating, “The rollout was complete as of July 17, 2025.” This marks the second confirmed core update of 2025. While Google has suggested that such updates might become more frequent, only two have been officially announced so far this year. Update Characteristics and Impact The June 2025 update was a...Read More

As a small business, COVID-19 probably has you on your heels. It’s a shock to everyone, and having most of Canada shutting down non-essential businesses means that you’re probably losing customers. Well, you’re losing customers in the physical storefronts. The truth is, you may be growing if you look at your online sales.Read More

Content continues to be king, but the term “content” has expanded to include a lot of media that many small businesses don’t think about. Today, you’re not just writing blog posts. You’re also interacting on social media, creating and sharing videos, making infographics, writing white papers and research reports, and more.Read More

Do you know how to protect your reputation online? Although the Internet has been around for quite a while, it’s still a bit of a Wild West. People can say – and post – almost anything. Unfortunately, a lot of the audience will believe headlines and soundbites, without checking out the real truth of the matter.Read More

How can you be successful with online marketing in 2020? Unfortunately, there’s not a single sure-fire strategy. Instead, online marketing relies on having a toolbox of tactics that you use regularly. A lot of small businesses wonder what should be in their toolbox.Read More

If you need dental work, you know that you need a reputable dentist. Going to the dentist is a top fear for many people, and having the right professional makes a big difference. How do you know which dentist in Toronto, Canada to choose?Read More

When Brian Dean first started on YouTube, he was completely at a loss about what to do. He knew it was essential to rank well on YouTube because it’s the second-largest search engine behind Google. He knew that great videos could get amazing traction and even go viral, which really helps your brand and your business.Read More