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Social Media -- Do Businesses Need It?
16
Aug

Social Media — Do Businesses Need It?

Social media is no longer targeted at the younger generation. These days, people of all ages from around the world use various social media sites to connect to people and gather information. It is also a great avenue for marketing a business.
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16
Aug

Video Content: Great for Digital Marketing

Promoting your business in paper ads is pretty much a thing of the past. Instead, blogs are a cost-efficient way to grab interest of current and new customers. Through digital marketing, business owners around the globe use content to attract, engage, and convert people into loyal clients.
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Jump in SERPs: How to Improve Your SEO in 2020
16
Aug

Jump in SERPs: How to Improve Your SEO in 2020

How do you feel about your spot on the search engine results page (SERP) this year? If you’re like many businesses, you wish you could rank more highly for specific keywords. However, you probably aren’t sure exactly where to start.
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How to Set Up a Website For Your Small Business
16
Aug

How to Set Up a Website For Your Small Business

You know that having an online presence is essential to bringing in new customers and clients. A website is a vital way to connect with people searching for your products and services online while explaining your value and how you stand out from competitors. 
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How Life Events Influence Google Searches
16
Aug

“Raccoons in the Attic!” “My Pipes Have Burst!” How Life Events Influence Google Searches

Many things happen in our everyday life that will make us turn to Google for advice )When we get married, have a baby, get a house, etc). People depend on the Internet when searching for something. For example, we move into a new neighbourhood, we may need to buy appliances, have renovations, do landscaping, or even hire a pest control company.
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Improve Customer Engagement with Foolproof Tips
16
Aug

Improve Customer Engagement with Foolproof Tips

Plenty of companies in your industry offer similar products and/or services; it can be difficult to stand out from competition. If you want to get ahead, impress your customers. Look for creative ways to engage with them, like “customer engagement.”
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Four-seasons
16
Aug

Don’t Miss a Prime Opportunity: Select Seasonal SEO!

Mother Nature gives us four seasons. Brick-and-mortar grocery stores notice the variations in seasonal products, and improve sales by using different colour schemes and marketing campaigns. Even if you don’t deal in produce, are you missing a prime opportunity by failing to include seasonal SEO in your marketing strategy?
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16
Aug

SEO Audit: Why Is It Important?

Before beginning work on an SEO campaign, first determine the current status of your website. This means checking which aspects your website performs well and where it needs improvement. You should not implement an SEO campaign just because it is what other marketers are doing. Just like your business goals, websites have different needs and require specific strategies to meet those needs.
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16
Aug

How Important is it to Have a Mobile-Friendly Website for Your Local Business?

Last April 21, 2015, Google started expanding their ranking signals on how mobile-friendly websites are. How prepared is your local business website for the Google Mobile-Friendliness update? Is it really important to have a mobile-friendly website?
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