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As a software as a service (SaaS) business owner, you probably feel like your product is the best. And while that might really be the case, the key to success is being able to convince other people that it’s the best, too. Educating people on what you have to offer is the best way to do this. After all, most people aren’t willing to spend money on something they don’t understand.
In order to bring customers up to speed, you’re responsible for explaining how your product works and why it’s useful can be the secret ingredient your marketing strategy is missing.
The good news is that educating your customers doesn’t have to be difficult (or expensive). Let’s talk about things you can do to help people understand the benefits of using your software as a service product.
Before you can help customers understand your product, you need to have a good understanding of it. Sure, you know what it does, but have you thought about what problem(s) it solves for your clients? If not, that should be at the top of your priority list.
Take time to learn about your customers’ needs so that you can convey how your product meets them. If people believe that your product can alleviate an issue they’re dealing with, they’ll be more likely to find it valuable.
Content is the most important thing on the internet. Needless to say, if you aren’t creating any you’re behind the curve. Things like blog posts can be a great way to educate existing and future customers. Not only can you use blog posts to help teach people about what you have to offer, but you can also create content that addresses other questions or issues your audience has.
With great content, you can establish yourself as a trusted source in your field which will make your product more attractive to people.
Once you create content, it’s important that it be easy for people to find. This is where a good SEO strategy comes into play. Through SEO, you can optimize your content to fit the kinds of topics that your audience is looking for. Essentially, this means that when people search for words or phrases that relate to your product, they’ll be more likely to see your website as a result in the search engines.
Sometimes it’s much easier to walk a person through something than to just tell them how to do it. Tutorials can be an excellent way to not only explain what your product does, but teach people how to use it. Videos tend to make great tutorials. You may want to post them somewhere on your website so that people can refer to them as needed.
Directly interacting with your customers is easily one of the best ways to educate them. After someone purchases your product, there are lots of ways you can engage with them. For instance, you could send them a welcome email with all of the information on the product. Or, you could encourage them to follow you on social media.
No matter what route you choose, it’s just important that customers know you’re there and that you care about giving them the best experience possible. When people have questions about your product or run into an issue, you need to be ready to respond in a timely manner. If you fail to live up to people’s customer service expectations, your business could end up paying the price.
There was a time when businesses could get away with selling a product and never really having to interact with the buyer again, but those days are a thing of the past. For most customers today, being able to interact with a business has almost become a prerequisite for doing business.
Adding a knowledge hub to your website is a nice way to be proactive when it comes to educating people on your product. Having a knowledge hub will also put everything customers need to know about the product in one place. This hub can contain everything from troubleshooting tips to frequently asked questions.
According to some studies, 70% of people will look for information on their own before reaching out to a support person. For that reason, it’s important that you have the information readily available for them to find.
However, if you’re going to put a knowledge hub on your website you should keep in mind that you’ll probably have to update it fairly regularly.
At the end of the day, teaching your customers about your product is a key element of the marketing process.
At Local SEO Search, we specialize in helping businesses like yours elevate their online presence. We offer services that can help you make sure you’re reaching as many people as possible. Contact us today to learn more about all of the ways we can help your business.