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Many companies understand the numerous benefits of Search Engine Optimization (SEO) and investing in online marketing. SEO creates an effective platform for business promotion and gets higher ranking for company websites among major search engines (e.g. Google, Yahoo, and Bing). High ranking attracts potential customers and boosts conversion rates. Unfortunately, many business owners are not familiar with how SEO works. They may think they can handle its constant algorithm changes and fluid nature in-house. Without the right team in place, this can be a mistake. Consider these questions:
In this post, we examine some key differences between in-house SEO and outsourcing this service. Make an informed decision and choose the best option for your business.
The advantages of creating an SEO in-house staff might include:
While there are some benefits that come with having an in-house SEO staff, there are also disadvantages:
SEO is a multifaceted approach that truly requires more than one person to provide all the services needed. There are various strategies and approaches for both on-pages and off-pages to get your website ranked highly on search engine result pages. SEO is a fairly complex issue that requires people with different skills and expertise to carry out a successful campaign.
Let’s take a moment to talk about content. Blogging, service page content, and landing pages require different types of implementation. Each blog post on your website needs a catchy and engaging title, useful information, and an effective call to action. The whole site requires properly optimized landing pages through title tags and different keyword density.
Your SEO/marketing team must also understand other crucial elements of SEO, including:
All these factors may be overwhelming, especially if your in-house team does not have the technical acumen to accomplish everything.
Google uses more than 200 signals to track all websites online. These signals also play a significant factor in your website ranking. They evaluate how unique your on-page content is — and if it has proper structure. In terms of off-page content, they look into your link building activities or social outreach — Google often gives websites credit for online social activity.
With constant change on the SEO landscape, an in-house staff will need continual training and updating, taking time to learn new trends and master new skills. However, an outsourced SEO service comes to you ready-made with a team of experienced SEO professionals heralding diverse skills. They already have the proven ability to improve your online ranking and brand awareness, plus:
While each business and market has its unique dynamics and needs, hiring a reliable SEO agency can far outweigh any benefits offered by an in-house staff. If you are looking for strong ROI, choose a team with the right set of skills, experience, and knowledge.
At Local SEO Search, we have a team of expert SEO specialists who understand the technicalities involved to rank your business on Google. Our dedicated, focused, and passionate team is fully equipped to assist small and medium-sized businesses in Canada. We’ll help you get a positive return at an affordable price and generate the best results for your campaign. Call us now at (416) 888-8756 or 1-877-689-5268 to take advantage of our years of experience providing professional SEO.