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Every service-based company wants to find ways to attract clients without overspending marketing dollars. Digital marketing and using Internet tools are the wave of the future to build your brand, get more clients, and increase profits.
Marketing services can be challenging, since you cannot show a physical product to potential clients. Businesses (like lawyers, pest control experts, dentists, physiotherapists, etc.) need direct and outbound methods that are effective, engaging, and powerful. Selling a service and developing new clientele requires creative strategies, and digital marketing is the best approach.
Powerful techniques to market service-based companies:
Social media platforms are now an effective marketing strategy for service-based industries. 74% of customers turn to social media to check out businesses before making a purchase. The most used platforms are Facebook and Twitter. LinkedIn also allows businesses to connect with potential clients based on industry and profession. Using social media is a strong way to reach your target audience.
Additional tips to manage your social media:
Service-based businesses mostly rely on local clients. If your business does not have a fully-functioning website, you’re losing opportunities. A website is integral to expanding your brand’s presence. Prospective customers research online to find services. Having a website that is easy to navigate helps potential clients immediately find information they need, and book appointments or consultations. By having an optimized website, you get a “leg up” on the competition.
Your website’s design can also have a huge impact on your audience; making it mobile-friendly can get your business on the first page of Google’s search results.
For service-based businesses like tree experts/arborists, plumbers, and counsellors, SEO is the most efficient way to get the attention of people who need your help.
SEO can help your service-based business in several ways:
Stay ahead of your competitors, and build your brand. If you are in a service-based industry, use online marketing to grow and increase profits. Chances are, you don’t have the time to stay on top of SEO strategies and Internet trends — or make constant website changes. Let an expert handle that for you. For search engine optimization in North America, contact Local SEO Search at (416) 888-8756. We provide excellent, attentive, individualized service for all your online marketing needs.