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As a small business owner, it may be too much to do. You need to manage your business and grow your products and services, but that means little if people aren’t aware of your business.
The good news is that online marketing strategies can make your job easier. Being able to reach people remotely can save you both time and money.
Even better, if you don’t have time to manage your marketing yourself, you can outsource it to an online marketing firm that truly understands you as a small business. Local SEO Search is proud of our work with small businesses in Canada — contact us today for assistance!
“Create content that teaches. You can’t give up. You need to be consistently awesome.” — Neil Patel
Creating engaging, informative content remains essential for businesses. Whether it’s through blog posts, white papers, infographics, or videos, content plays a vital role in attracting and retaining customers.
If writing isn’t your strength, consider partnering with a content marketing agency to create compelling assets tailored to your audience. Repurposing existing materials can also be a valuable strategy.
Remember, consistency is key. By consistently producing relevant content, you not only establish your brand’s authority but also attract more traffic to your website. Stay committed to providing value, and your online presence will thrive.
Google’s algorithm and search features are constantly improving, and one of the biggest jumps has been the understanding of natural language. This means that instead of focusing on specific words, Google is learning to understand the overall intent of a phrase or sentence.
As a result, instead of searching for “Lawnmowers one acre or more”, someone might simply type “What lawn mowers are best for lawns over one acre?” and get the same highly relevant results.
What does this mean for businesses? It actually makes marketing easier. You can stop trying to force unusual or awkward phrases into your content. You can instead focus on talking about your industry, products, and services in a natural way.
When you do, you’ll match the phrases that your prospects are looking for. When you share the benefits of your offerings, people searching for those benefits will find your page naturally.
“97% of people learn more about a local company via the Internet.”
In local businesses, the new year doesn’t often bring big changes. Local SEO stays crucial for small businesses, ensuring they connect with their local audience online. It remains essential for businesses to delve into content that resonates with their local audience.
An integral step in this journey is claiming your Google My Business Page. This action significantly boosts your chances of appearing in Google’s Local Pack—a dynamic feature displayed alongside regular search results. Imagine it as a spotlight illuminating your business on a digital map amidst the sea of competitors.
The Local Pack is more than just another search result; it’s a coveted spot that captures the attention of searchers. Surprisingly, it often outperforms even the top-ranked search result. Securing a place in the Local Pack provides a tangible advantage for businesses striving to stand out in their local community.
But why is this online visibility so crucial? In today’s digital age, potential customers navigate the internet like seasoned explorers, utilizing social media, directories, and reviews to chart their course. A local business’s virtual presence serves as a testament to its credibility and relevance. Without an optimized website or accurate online information, businesses risk fading into obscurity, losing potential customers to more visible competitors.
Remember: optimizing your online presence isn’t just about reaching the top of search results—it’s about ensuring your business shines brightly in the eyes of your local audience, guiding them to your doorstep with confidence and clarity.
As a small business owner, it may feel like there’s simply too much to do. You need to manage your business and grow your products and services, but that means little if people aren’t aware of your business.
The good news is that online marketing strategies can make your job easier. Being able to reach people remotely can save you both time and money.
how can we help your business grow
Even better, if you don’t have time to manage your marketing yourself, you can outsource it to an online marketing firm that truly understands you as a small business. Local SEO Search is proud of the work we’ve done with small businesses in Canada — contact us today for assistance!
Businesses who put a lot of time and effort into creating attractive and fun marketing, but don’t follow up with measurement, will unfortunately not succeed. That’s because you can’t just guess what people will respond to — you need to know!
Social media platforms like Facebook allow you to target your audience at an incredibly detailed level. However, without metrics, you won’t have any idea if that audience is responding to what you’re sharing.
When you have the data behind your outreach efforts, you can focus your budget and creative work on the ads and marketing materials that you can prove are working. Move your resources away from those that seemed like a good idea but didn’t deliver.
The importance of video in marketing has been trumpeted over and over in the past few years, and it isn’t going anywhere.
84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. 66% of people prefer to learn about products by watching a short video compared to 18% who want to read text and 4% who like infographics.
As you can see, video marketing has a huge role in educating your audience and encouraging them to buy your offers. A lot of this is because, as they say, “a picture is worth 1000 words.” People enjoy being able to see a human face and hear a human voice. They like to see a product or service in action. It’s very persuasive in a way that other types of outreach aren’t.
Don’t assume that you need a huge budget in order to use video marketing. You don’t. In fact, many Millennials and Gen Zers are more impressed by a candid cell phone video than a fancy commercial. Authenticity is key.
You also want your video to match your brand and have a similar voice. Don’t be afraid to show your personality through your video marketing!
All of these online marketing techniques will help you succeed in 2020. However, there is a secret ingredient — you need to be consistent.
Social media marketing is great unless your profile is a hit-or-miss ghost town with little to no interaction. Video is powerful unless you only put out one the whole year. Content on your website is vital unless you go months without posting.
As a small business owner, it’s hard to keep up with all of the activity digital marketing requires. After all, you’re trying to manage your staff and develop products and services that your customers want. As a small business, you may not have the resources to have an in-house marketing department.
At Local SEO Search, we understand the need to do more with fewer resources. That’s why we’ve worked alongside over 10,000 local businesses and helped them succeed with online marketing. From SEO to social media to video, we can help you create a winning strategy and stay consistent with your outreach.
If you’re ready for 2020 to be the year your marketing makes a serious splash, we’re here to help. Contact us for a free consultation today!
