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The average membership to an SEO analytics site (like Semrush) ranges from $100 to $500 a month. A month! And that’s just to access the software. It doesn’t include training on how to use it, what the analytics mean, or how to apply them to your business.
Even if you took one of the free SEO courses that are out there, you still have to look at how long the training would take and how much your time is worth.
When you hire an SEO expert, not only do they have all the SEO tools already, but they have years of expertise. You’re paying them for their opinion, time, and perspective. Learn why working with an expert is worth it below.
SEO isn’t just about keywords. There are a handful of factors Google considers when deciding on search rankings, and they can change or add components at any time. SEO experts make it their business to keep up with these algorithm changes and always try to be one step ahead.
For example: let’s talk about bounce rate. Do you know what that is? It’s the time people spend on each one of your website pages before exiting your website. The longer people spend on your site, the higher-value Google thinks your content is.
Google will then add your bounce rate into your page quality, which it uses to decide search engine rankings.
An SEO expert knows how to find your bounce rate, can help you determine what’s not working, and propose solutions to keep consumers on your website longer.
If the bounce rate isn’t the issue, they can work with you to find what’s not working on your site and improve it. Maybe you need better site authority. An expert knows how to help you get that.
Any small business knows that they need to constantly create content to stay relevant in today’s world. In fact, some experts think you should post on Instagram twice a day, as posts only “live” in the timeline for about 12 hours before they’re buried by newer posts.
While your SEO expert may not do Instagram content creation, the keywords and branding tips they suggest can give you ideas. For example, if you know you need to target the KW “window replacement tips,” you can use that to inspire your content.
You could do a podcast interviewing your business founder and title it “X’s Window Replacement Tips After 50 Years in the Industry,” then create posts about the podcast for content.
Repurposing content across platforms is one of the best things you can do for marketing these days. Your marketing professional can help you turn one video into more than five other types of content.
Let’s be honest: you’re not paying yourself enough for your time (if you’re paying yourself at all). As a small business owner, you’re already doing the job of about ten people, and SEO is just one more thing to add to your already-full plate.
Working with an expert lightens your load a little bit and can increase your profits enough to hire someone else to help you lighten it even more.
If you’re just looking into SEO and aren’t convinced the money for an expert is worth it, here’s just a glimpse of all the tasks that go into writing an article like this (for example):
Without an expert, you not only have to do all that, but you have to learn how to do it the right way. Hiring a professional is a better use of your time.
In the early days of SEO, people did a lot of sketchy things to rank their sites higher on Google. We’re talking about keyword stuffing, using low-quality backlinks, and things that Google would penalize you for today.
Yes, Google penalizes businesses for making SEO errors, even if they were just beginners mistakes. And with the search engine rank competition as high as it is, you can’t afford to get on Google’s bad side.
SEO experts know all of these downfalls and can help you avoid them, and fix any you’re already making.
When you’re running a small business, asking or paying for help can feel personal. It’s your business, and you want to be the one that does everything. If you’re not the one that does it, how can you be sure it’s done right?
We understand that feeling. However, hiring an expert with professional SEO tools will take some of that pressure off and deliver better results than if you did it yourself.
Learn how to get started by contacting us today.