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SEO Experience: Lessons Learned from 9 Years in the Industry

Home » Internet marketing » SEO Experience: Lessons Learned from 9 Years in the Industry
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It’s been 9 years since I started Local SEO Search. At that time, small businesses were no longer getting good results from traditional advertising, and everyone was trying to figure out how to reach customers in a digital world.

I remember spending hours upon hours reading articles and experimenting with different techniques. Over the years, I’ve learned a lot about SEO – both from my own experiences and from the success we’ve created for our clients. In this blog post, I’d like to share some of the most important lessons I’ve learned over the years.

Digital Marketing is Always Changing

Digital-Marketing-is-Always-Changing

Anyone who works in SEO knows that the landscape is always changing. What worked last year may not work this year, and what works today may be obsolete tomorrow. This can be frustrating for businesses that rely on organic search traffic, but it also presents an opportunity for those who are willing to stay ahead of the curve.

I’ve always known that smaller companies needed a marketing partner they could trust, and I’ve created Local SEO Search to be that partner. But the pace of change in digital marketing means my clients need more than I ever expected.

By keeping up with the latest trends and adjusting our strategies accordingly, we can ensure that our clients’ websites remain visible and relevant.

Not All Traffic is Valuable

Not-All-Traffic-is-Valuable

Any business owner knows that website traffic is essential. After all, what good is a website if no one is visiting it? However, not all website traffic is created equal. Simply having a lot of visitors to your site is not enough – you need to make sure that you are attracting visitors who are actually interested in your product or service.

These are the visitors who are most likely to convert into paying customers, so it’s important to focus on attracting this type of traffic. There are a number of ways to do this, such as using targeted keywords and advertising on websites that your ideal customers are likely to visit. By taking the time to ensure that you are getting high-quality traffic, you can improve your chances of making a sale.

One thing I’ve learned in my SEO experience is that many agencies will promise huge amounts of “traffic” — but they aren’t delivering the traffic that really matters.

Shady SEO Tactics Aren’t Worth It

Shady-SEO-Tactics-Aren’t-Worth-It

There are a lot of ways to make a dollar, and not all of them are ethical. In the world of SEO, I’ve found that the unethical strategies — “black hat SEO” and even “grey hat” approaches — aren’t worth it.

Google’s goal is to provide useful, relevant information to users. Using techniques like keyword stuffing, link buying, and hidden text can get your site penalized by Google, resulting in a lower ranking and less organic traffic.

While it may be tempting to take shortcuts with your SEO in an effort to get quick results, it’s simply not worth it in the long run. At Local SEO Search, we focus on building a strong foundation with white hat tactics that will stand the test of time.

Small Companies Have an Advantage

Small-Companies-Have-an-Advantage

In today’s digital age, it’s more important than ever for businesses to have a strong online presence. And while large companies often have the resources to invest in nationwide or even global SEO campaigns, small businesses may feel like they’re at a disadvantage.

However, there is one area where small businesses can really shine: local SEO. By optimizing their website and online listings for local keywords, small businesses can attract attention from people who are searching for products or services in their area.

Get more clicks, more traffic, and more sales

Since local SEO is less competitive than global SEO, it can be easier and cheaper for small businesses to rank high in search results. As a result, investing in local SEO can be a great way for small businesses to get an edge over their larger competitors.

At Local SEO Search, helping small businesses succeed in this way is our passion — it’s in our name!

Customer Experience Matters Most

Customer-Experience-Matters-Most

Many SEO agencies focus on keyword optimization and backlink building when it comes to SEO, but they often overlook the importance of customer experience. In today’s competitive market, it’s not enough to simply rank high in the search results.

Customers also expect a positive and seamless experience when they visit your website. If your site is difficult to navigate or slow to load, visitors are likely to click away and look for a better option. Google recognizes the importance of customer experience and has made it a key factor in its ranking algorithm.

This means that companies that invest in providing a good user experience are more likely to see long-term success in the search results.

We also understand the importance of providing our clients with a good customer experience. If you have a question, need help with your website, or don’t understand your latest progress report, you can reach us quickly and easily.

Working Together Makes SEO Easier

Working-Together-Makes-SEO-Easier

The biggest lesson I’ve learned in the last 9 years is that no one can do SEO alone — it takes a team. My team of experts makes it possible to serve customers I could never serve alone.

And, working with a marketing partner like Local SEO Search allows your business to access the resources and expertise it takes to carry out a powerful SEO strategy. When we’re together, we’re better.

If you’re ready to get help with your digital marketing, let’s connect. Contact us for a free consultation today!

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