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If you’re like many other businesses in the manufacturing industry, you’ve probably been so focused on getting the job done that you haven’t taken the time to think about your online presence. However, by not putting any time and effort into search engine optimization (SEO) you could be putting your business at a serious disadvantage.
Just because your business may not directly relate to the internet doesn’t mean that you should neglect the online world. Keep reading to find out what you need to know about SEO for manufacturers.
Before we talk about some of the great things SEO can do for your business, it’s probably beneficial to talk about what SEO is in the first place. As mentioned earlier, SEO stands for search engine optimization. Essentially, SEO is the practice of using various techniques to improve your website’s position in the search engine results.
Basically, this means that SEO can help ensure that when people search for words or phrases that are related to your business, your website will be listed among the results. Keep in mind, however, that just being in the search results isn’t usually good enough. The goal is to get to the number one spot. In fact, nearly 30% of people will click on the first search engine result and very few people make it to the second page.
By implementing SEO into your marketing strategy, you increase your chances of claiming the number one spot in Google for search terms that are relevant to your industry and what you’re selling.
Now that we’ve gotten a loose understanding of what SEO is, it’s time to talk about some of the many ways that having a strong SEO strategy can help your business.
Getting people to come to your website is one thing, but what good are website visitors who don’t actually have any intention of buying anything? Fortunately, SEO can lead to an increase in the right kind of web traffic.
Unlike other forms of marketing that require you to make your presence known to your target audience, SEO involves your audience coming to you. When you optimize your website for the appropriate keywords, you’ll find that the people who come to your website are people who are already interested in what you have to offer. Because of this, these people will be more likely to purchase your product/service.
A high quality product or service is important, but customers also appreciate businesses they feel like they can trust. One of the biggest benefits of SEO is that it can help establish your business as a trusted authority in your industry which in turn helps your business build stronger relationships with its customers.
One of the best ways to build this trust is to publish high quality content that answers your audience’s questions and addresses their concerns. This content can include things like blog posts, infographics, and videos.
Once your content starts performing well in search engines, this will also be a signal to your audience that they can trust what you have to say and what you have to offer.
Any time a business spends money on marketing, it’s important to make that money back and then some. Business owners will be happy to know that SEO is one of the most cost effective marketing solutions there is. Not only is SEO more affordable than other methods, but it also tends to yield a higher return.
Please note, however, that SEO is a long term strategy. You won’t see results overnight, but then the results do start rolling in you’ll probably be very pleasantly surprised.
Nobody likes losing, and business owners are no exception. When people go online to search for things that relate to your product/service, the last thing you want is for them to end up on one of your competitor’s websites.
With SEO, you can put business in a position to rank above other companies in your industry. In order to do this, however, you’ll need to conduct competitor analysis to get an idea of what your competition is ranking for and how many backlinks they have. Once you have this information, you’ll be able to come up with the best strategy.
Since SEO can play such a significant role in your business’ success, it’s important that it be done right. Don’t fall into the trap of feeling like you have to do everything by yourself. At Local SEO Search, we have the knowledge and experience to put together a strategy that can help your website get more organic traffic.
Contact us today to set up a free consultation and learn more about the ways we can help your business grow.