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More and more people love watching online videos. If you use video as a way to promote your business, people in your community you’ve never met could turn into potential customers. It’s reported that 64% of people are more likely to purchase a product after watching a video about it. With that in mind, creating videos that promote or share information about your brand is something every business ought to do.
Here are some reasons to include video creation in your local SEO strategy:
Educate viewers about your brand and/or products
Regardless of your video’s length, you can effectively communicate your message to viewers. Share what your business is about and what you offer. “How to” videos for products are particularly useful. Videos are a great way to show current customers the value of your products and services, and interest new ones.
Videos are easy to remember
Compared to articles and other forms of media, the message you present in a video is easier to remember. It is said that 80% of users are able to recall a video they’ve viewed in the past 30 days. By taking advantage of this form of media, you can help potential customers remember your brand and increase brand awareness.
Videos increase conversions
90% of users have said that product videos helped them decide whether they should purchase a product. With the fabulous statistic that 64% of viewers are more likely to purchase a product after watching a video, you can increase conversion rates. Obviously, with high conversion rates, you get more sales!
How to start?
Creating a video is simple. Don’t put a dent in your pocketbook to produce an effective video to use for local SEO strategy. Follow these tips:
More and more, videos play a part in local SEO strategy. Create a digital marketing campaign and you’ll definitely increase brand awareness and improve conversion rates. If you need help in creating compelling videos about your brand, products and/or services, contact Local SEO Search. We offer a wide range of SEO packages fit for every budget.