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That means that a consumer will avoid your website, assuming that it has been compromised by hacking or other malicious software. They won’t feel safe contacting you or buying from your website.
If your website is giving that warning to visitors, it’s important to take action. Fortunately, this is generally an easy fix. Here’s what you need to do — and other ways you can keep your website secure.
The primary reason that people see “Website not secure,” is that you don’t have a valid SSL certificate. An SSL certificate will change your website to begin with HTTPS instead of HTTP.
HTTPS provides a secure connection with is encrypted and authenticated. If a user enters personal information, credit card numbers, legal information, and more, that data is protected. In addition, your information when your log in to your website is encrypted and protected.
That means that both you and your users are better protected when you use an SSL certificate. It can also protect your website from fake versions being created by scammers.
Now you know what to do when a website says Not Secure. An SSL certificate is an important security step. However, there are additional steps you can take to make your website safer as well.
Many business owners have a lot on their minds and don’t want to mess with remembering a complex password. That means they set up easy-to-guess passwords like 12345 or “password”. Unfortunately, these weak passwords leave your site vulnerable to hacking and other attacks.
Instead, use a complex password along with a password manager that can store the information securely. That way, you don’t need to remember everything, but you also aren’t creating an insecure website that can cost you thousands of dollars in lost business.
If you don’t update your website software regularly, you’ll be vulnerable to attacks for two different reasons. First, an older version of your website is a beacon to hackers who are looking for an easy mark. Believe it or not, hackers often target smaller companies because they can steal customer information more easily. They know you are likely to spend less on security.
Secondly, many software updates are created to patch vulnerabilities that can allow hackers to get into your site. If you don’t update your software, you’re still vulnerable to attacks in those ways.
If your company website was compromised, would you be able to restore it quickly? Every hour that your website is down can cost you thousands of dollars. Don’t put yourself at risk if you have a data failure or breach. Instead, run regular backups so that you can restore previous information quickly and easily.
If you have a contact form on your website, it’s easier for customers to get ahold of you. However, it’s also easier for spammers. Make sure you use a secure form with a CAPTCHA, along with a plugin that filters spam comments. That way, your website will stay professional and your customers will trust you more easily. Plus, your employees won’t be lured into a phishing scam or other scheme.
A firewall can give you an extra layer of security when it comes to data transmission. A firewall manages network traffic to keep unwanted and unauthorized users from accessing your company information. The firewall validates incoming traffic so you can block hackers or other criminals from accessing your business or customer information.
If you sell directly from your website, you’ll have e-commerce software installed. It’s important to ensure that you always have the most current version of the software running. As we mentioned, outdated software can attract hackers, and updates often close up security holes that were recently discovered.
Having a secure website is not optional for a small business. Hackers often focus on smaller companies because they expect you to have less security. Don’t let them in!
Make sure that you install an SSL certificate so that your users never see “Website not Secure.” In addition, take steps like using strong passwords, keeping software updated, installing a firewall, running backups, and avoiding spam.
If you’d like a strong, secure business website that engages visitors and helps them become buyers, we’d love to help. Our SEO and web development services are tailored to smaller companies. We have helped many others succeed, and we’d love to share our expertise with you as well! Contact us today.