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If you have a website, the good news is that you’re already moving in the right direction. However, depending on when your site was designed, there’s a chance that it might be time for a refresh. Since internet technology is constantly changing, websites need to be updated regularly in order to provide the best experience for your users and the best performance for your business.
Failing to update your website could cause people to lose trust in your business. On top of that, it could result in lost traffic which can ultimately mean lower sales for your business. By investing in improvements to your website, you’re truly making an investment in your business that could yield some great results. Keep reading for 5 signs that you may be ready for a new website design.
Did you know that more than 90% of people across the world use mobile devices to access the internet? That number is only going to increase in the coming years as mobile devices continue to become more popular. This means that if your website isn’t mobile friendly, you’re at a serious disadvantage. People who visit your site from phones and tablets will be likely to leave once they see that it doesn’t look good on their device.
Needless to say, implementing a mobile responsive design is one of the first steps you should take to update your website. An experienced web developer can help ensure that your website looks good on all devices.
Chances are, your website has gone through some changes since you first created your website. If you’ve gotten to the point where your website no longer accurately represents your business, it’s definitely time to make some updates. Since your website is the first impression many people will have of your business, you want to make sure that it provides an accurate depiction of what your business is.
Your business should have a professional look with a personal touch so users can really get an understanding of what your business has to offer.
Do you notice that most people who come to your website leave without taking any sort of action? Your website’s design could be the reason that people don’t seem to be interested in sticking around. No matter what kind of business you have, the goal is to keep people on your website long enough to purchase a product/service or engage with your content.
Working with a web design company can help identify some of the reasons your website has such a high bounce rate. The company can then come up with a plan to redesign your site to create a better experience for your visitors.
One of the key components to a great website is a great user experience. When people visit your site, they should be able to easily navigate from one page or section to the next. If they are unable to do so, they will leave and go to one of your competitors. Obviously, that’s the last thing you want.
A good user experience should be at the forefront of your mind when you’re thinking of your website’s design. The menus on your website should be easy to locate and easy to use. Each page should be clearly labeled so visitors can find exactly where they want to go.
As technology continues to get faster, so do people’s expectations of how quickly a website should load. Ideally, your website should load in 1 to 2 seconds. If it takes any longer than that, you risk people leaving. The harsh reality is that after one bad experience with your website, many people won’t even bother to give you a second chance. The good news is that there are things that can be done to your web design in order to improve your page speed.
Once your website starts loading in the desired time frame, you’ll probably see an uptick in the number of visitors and the amount of time that people are spending on your site.
If you can relate to any of the signs we’ve discussed in this article, it’s time to make some changes to your design. Don’t allow an outdated website to be the reason that you miss out on bringing in new customers. Remember, investing in your website can be a crucial role in the success of your business.
At Local SEO Search, we have the knowledge and experience to create attractive and responsive websites that our clients can be proud of. We take pride in being able to help businesses like yours establish a strong online presence. Contact us today to schedule a free consultation.