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Are you getting ready to create a new website? Congratulations! A website is one of the most important digital marketing tools a small business can have. According to Launch North, 67% of consumers are likely to buy from a website that is mobile-friendly.
You’re probably overwhelmed by all of the choices and technical details. There’s a lot to think about and you’ll need to decide how to design and brand your website. However, today we’re keeping things simple.
What pages are an absolute MUST-HAVE before you launch? Here are six you absolutely can’t afford to miss.
Every website comes with a homepage. It’s the first page that a visitor sees if they enter your business website in the address bar. However, not very many businesses have an effective homepage.
You have only a few seconds to capture the attention of a visitor. Your homepage can do that by having clear branding, a straightforward statement of why your offer benefits your ideal customer, and an obvious way to respond to your offer.
“Businesses don’t have to chase the customers now, we just have to be in front of the prospects when they need us.” – Anish Vijayan
For instance, a plumber might say: “Rest easy knowing you won’t be surprised by a leak or backup. Contact us for an appointment today!”
Besides your clear benefit and offer, the homepage should be optimized for keywords related to your industry and local area.
If you want a great homepage, consider hiring web design experts to create your new website.
The About Us page is not one that needs to be optimized for search engines, but it’s still a vital page that a lot of your visitors will be interested in.
In a nutshell, the About Us page tells a reader why you started your business and why you’re a trustworthy expert that they can rely on. Use your story to connect with visitors emotionally. Then, use awards, reviews, or case studies to win their trust.
“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz
Google also uses the About Us page to establish authority in your industry, so a well-written page can help your overall website ranking.
If you’re in a hurry, you might be tempted to create a single “products” or “services” page and list everything in one place. Unfortunately, this is a mistake.
Visitors will be overwhelmed when there’s so much information in one place, and it makes it very difficult to find the information they need. This results in the reader leaving your site and going to a competitor’s instead.
“Good SEO is paying attention to all the details that most bloggers ignore.” – Ryan Biddulph
Plus, you won’t be able to rank well on Google when you aren’t focusing on one or two specific keywords per page. Having a separate page for each product and service allows you to optimize it so that your ideal customers can find exactly what they are searching for.
An amazing 84% of consumers trust reviews as much as they trust a personal recommendation from a friend. That’s why you can’t launch your website without having a page dedicated to testimonials and case studies.
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do.” – Walt Disney
Case studies and testimonials allow a visitor to see how well your products and services work for people just like them. It will help persuade them that you know what you’re talking about and will give them great results as well.
Many business owners don’t like the idea of having a blog. They feel like it’s too much work. However, if you want to attract your ideal customers, you need to have a blog.
A blog provides fresh content so Google will have a reason to move your ranking upward. In addition, the blog posts help educate your customers about what you do. You can answer common questions, provide information about the products and services you provide, and encourage the reader to contact you.
“Content Marketing has become the catalyst that fuels search and social media activity.” – Jim Yu
A blog post is part of inbound marketing, where you draw new customers to you because they need you, not because you interrupted them with an ad. People search Google for common needs related to their industry every day. Make sure they find you!
Finally, there needs to be a simple way to contact you if the visitor has questions or wants to make an appointment. While your homepage may have your phone number, many visitors will visit several pages of your site before they make a decision.
“The success of a page should be measured by one criteria: Does the visitor do what you want them to do?” – Aaron Wall
Once they do, they’ll look for an easy-to-access contact button. Having a page that summarizes your business name, physical address, phone number, and email contact information makes it easy for someone to reach out in the way they feel most comfortable.
The contact page also summarizes your information for Google, which then compares it to information on your Google My Business page and social media profiles to ensure everything matches. When it does, your trustworthiness goes up and so does your ranking.
Launching a new website is exciting, but if you don’t have the right information from the beginning your marketing efforts won’t be as strong. These six website pages are essential if you want to develop your brand and connect with ideal customers.
Need help with your new website? We’re here for you. Contact Local SEO Search today at (416) 888-8756 to learn more about what we can do to create an effective, optimized website for your business.
