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Plenty of companies in your industry offer similar products and/or services; it can be difficult to stand out from the competition. If you want to get ahead, impress your customers. Look for creative ways to engage with them, like “customer engagement.” Personalized experiences are crucial, as 66% of consumers will abandon a brand if they don’t get a personalized experience according to Twilio.
By using customer engagement you can improve brand awareness and build stronger relationships with your clients. The more customers who engage with your brand, the higher your chance of ranking high on search engine results. You can also help people convert from potential customers to paying clients.
Here’s how to build customer engagement:
Content is key. In Forbes Insights & PwC Content Survey, 94% of people believe that personalization is critical or important in reaching customers. Don’t simply feed your target customers with random content. Create content with target customers’ preferences and needs in mind, while maintaining your company’s goals. Determine who your content is targeted to: create and deliver relevant content.
“No matter how niche or mainstream your market is, great content remains a significant focus for SEO.” – Kristopher Jones
When a customer reads your content, they’ll feel like you’re talking to them and not just trying to sell a product. By creating personalized content, you provide value to your customers.
Aside from personalized content, experiment with different content formats to understand which ones bring in more engagement. Try written, visual, or audio form.
“Create content in a format that is suitable to the needs and expectations of Google’s users for the question they have asked.” – Jason Barnard
To begin, include relevant images and make the content more interesting to your readers. It’s proven that articles with images get 94% more views than those without images. With that in mind, add relevant images to the articles that you publish. Here are some rules that might help:
You can also create videos. Consumers are 1.8 times more likely to purchase products or hire services after watching a video. Start by delivering how-to or product demonstration videos. Creating a video is simple and you don’t have to spend a fortune to create one.
Also, consider creating infographics. Studies show marketers favour infographics because this content is three times (3x) more likely to be “shared” and “liked” than any other type of visual content.
For variety, create audio content and share it online as a podcast. Write a blog post and convert it to audio so people can listen instead of reading it.
Try different types of content to find out which will help get the customer engagement you desire.
Once you have delivered helpful content and provided value to your customers, use that content to reach out across multiple platforms. Be it on social media or online forums, search which platforms your target customers regularly visit. Sharing your content on these platforms reaches a wider audience and increases engagement over time.
“Content Marketing has become the catalyst that fuels search and social media activity.” – Jim Yu
Another method to improve customer engagement is asking for feedback. Encourage your customers to leave reviews about your products and/or services. Respond to reviews/feedback in a timely manner. If people believe they can voice their opinions and be heard (especially if they leave negative feedback), they will think positively about you. Negative reviews can’t be avoided; what’s important is how you respond to them. Reviews influence consumers’ buying decisions.
“I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!” – Niki Lauda
Add our tips to your digital marketing campaign and improve customer engagement. Increased customer engagement is beneficial to your business: With improved engagement, people are enticed to purchase from (and return to) you, providing increased sales and profit while meeting the needs of your customers.
Contact Local SEO Search at (416) 888-8756 today and talk to our team of experts. We can improve customer engagement and help you achieve your business goals.
