0/5
(0 Reviews)
“Out with the old and in with the new.”
How many times have we heard that phrase? Does this also apply for SEO strategies? Which old tactics worked in the past and do they still hold in true for your present SEO strategy? Let’s face it, Social Media and many innovative new technologies have changed the SEO landscape over the past few years and this landscape is still evolving.
The arrival of Google’s Panda update marked the end of content created solely for SEO purposes. Savvy SEO professionals realized that high-quality content should be the cornerstone of a website’s success. Looking ahead, experts predict that content will continue to evolve with Google’s understanding of how people search, particularly as conversational queries become more prevalent. These queries are designed to address user questions, which is why Google’s Hummingbird algorithm was developed. Today’s content strategies must focus on answering these queries to drive organic traffic effectively.
Content is the reason search began in the first place. — Lee Odden
Having mobile-friendly content is now crucial in the ever-evolving SEO landscape. Mobile searches often differ from desktop searches, especially in industries that cater to immediate needs. For example, restaurants meet the need for food, plumbers address drainage issues, pest removal services handle bed bug emergencies, and dentists alleviate tooth pain. By understanding your audience and their immediate needs, you can better position your business to dominate your local market.
Having a responsive website is needed to satisfy both desktop and mobile customers. Multi-media platforms should also be considered. We are talking about videos and pictures which are still considered a form of content. It has already been established that Google has now been surpassed by YouTube as a search engine because we all know what dominates engagements in social media – you guessed it – pictures and videos. Social signals may be the next most significant factor in Google’s search algorithms if it is not already.
Technical SEO hasn’t really changed that much. The strategy that most SEO companies did was to make sure the content on your website can be seen by Google and that your website’s structure is user-friendly. This is still the same strategy with some spammy on-site SEO strategies being abused. Most of which are seen on the content of your pages and on the META data.
The arrival of Penguin made Google’s capacity to combat link spam and other common shortcuts very easy. Like before, it was always good practice to build high quality backlinks. It still is until now. The strategy before was to find hundreds of links per month. Those days are over. But you have to take into account whether link building is worth it using the traditional outreach methods. Remember, for today’s SEO practices, content is the main factor in link building. The best strategy is targeting your content to specific demographics and getting that user to read that content.
Sure you can always find examples of site ranking and all you see in their backlink profile is tons of free directories and cheap blog posts, but 95% of the time the way you get ranked is having a really solid on-page SEO strategy coupled with a high-quality backlink profile. — Arnie Kuenn
Social Media has become one of the best (if not the best) platforms to market and advertise your content in the most cost-effective way. The other way might be having your own PR department or having your own PR agency. By using social media, brands can engage their loyal followers. We may soon see that the traditional link-building strategies may be eclipsed by giving your brand social citations to make it rank well in Google SERPs.
SEO is constantly evolving, and your strategies must adapt to market demands. Relying on shortcuts is not only a waste of resources but can also jeopardize your future rankings in organic searches.
Ask any SEO expert and they will tell you that it isn’t easy to find ways to effectively utilize social media and provide quality content for SEO. A framework or template for each and every website does not exist. The best advice is still to focus on your target audience and be the industry expert in your market and find ways to reach out to them more effectively.
