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Pros and Cons for Small Business Advertising in Magazines

September 5, 2018
John Vuong
Internet marketing

Magazine advertisements were once considered a successful approach to promote products or services. However, as we move to the digital age, print media is a less effective tool for a…

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Newspaper-Advertising

Newspaper Advertising: Is It Worth It for Your Business?

August 28, 2018
John Vuong
Internet marketing

Once upon a time, newspaper advertising provided exposure and leads for a local business. It was expensive if your target market was a regional and/or national area, but the effort…

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Direct-Mail-Advertising

Direct Mail Advertising Real Cost for Your Business

August 24, 2018
John Vuong
Internet marketing

The Direct mail advertising is one of the most traditional forms of advertising. Various marketing materials, including brochures, catalogs, postcards, newsletters, and flyers were used for decades. These approaches used…

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How to Choose a Strong Advertising Approach for Your Small Business

August 22, 2018
John Vuong
Internet marketing

Advertising can be an expensive marketing medium for any small business. It is also challenging to create a memorable print/radio/television ad, especially if you have a limited budget. It’s important…

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what-is-EAT

E-A-T: Enhancing Page Quality

August 15, 2018
John Vuong
Internet marketing

 Google places great importance on presenting quality content and reliable web pages online. This search engine rewards such efforts with higher rankings in search results.  According to Google’s Search…

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What-is-SEO

What is SEO? Here’s What It Does for Your Business

August 10, 2018
John Vuong
Internet marketing

 Search engine optimization (SEO) is a viable online marketing strategy that can bring more organic leads and customers to your business. Studies show that SEO provides a strong ROI…

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brand

The Most Effective Marketing Strategy for Service-Based Businesses

August 2, 2018
John Vuong
Podcast

Every service-based company wants to find ways to attract clients without overspending marketing dollars. Digital marketing and using Internet tools are the wave of the future to build your brand,…

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Which-Is-Right-for-You-opt101

SEO vs. Direct Mail: Which Is Right for You?

July 30, 2018
John Vuong
Internet marketing

 In the past, many businesses used direct mail to get their message out and offer promotions to their customers. Some still do. Direct mail is usually inserted into a…

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competitive-edge-of-google

The Competitive Edge of Google over Yellow Pages Directory

July 27, 2018
John Vuong
Internet marketing

Before the advent of Google, advertisements were quite simple. The Yellow Pages Directory is among a handful of advertising media channels used by entrepreneurs to promote their businesses to potential…

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Advertising-Still-Work-in-the-Digital-World

Does Television Advertising Still Work in the Digital World?

July 23, 2018
John Vuong
Internet marketing

You probably have seen a plethora of TV advertisements for various products and services. For many years, television had complete dominance and reach over the marketing landscape. The objectives of…

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