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As the owner of a small or medium-sized business, you’ve probably heard that having a website is essential and digital marketing can help your business grow quickly.
However, you might be skeptical. After all, it costs money to invest in this kind of marketing strategy. Is it really worth it? Does website traffic make money?
The right website traffic absolutely does make money, and it can help your business grow in ways you never thought possible. If you’ve been relying on your local reputation and word-of-mouth to grow your business, you can multiply your results by using those same approaches online.
Here’s what you need to know about online growth!
Consider the impact of word-of-mouth advertising on your small business. These recommendations are only effective if they get to the correct people, right? Your audience matters.
If you offer lawn care services and the only people who hear about you are renters, you won’t get the growth you’re looking for. It’s the same online. Getting traffic to your website only makes money if it’s the right traffic.
Fortunately, there are a lot of ways to get ideal traffic to your website and turn those people into customers. However, it starts with knowing who your ideal customers are.
This describes the audience that you want to attract to your website. When these people discover you, they are the most likely to engage with your company and buy products and services.
Now you know the answer to “Does website traffic make money?” is “Only if it’s the right traffic.” So how do you attract that ideal audience and ensure you don’t spend money on the wrong types of traffic?
The most effective way to ensure that your traffic brings in revenue is to meet people who are actively looking for your products or services. How do you do that? By targeting the right keywords and search terms.
People turn to Google when searching for information, products, and services. If you can show that your website is highly relevant and trustworthy for specific queries, you’ll rank highly when those are entered by users. That will get you more traffic — and it’s traffic that’s specifically interested in your business.
We’ve had people ask us, “Does a website earn money?” Yes! If you get the right traffic, you can grow quickly.
SEO takes some time to become established, especially if you’re operating in an industry that is competitive online. While you’re building that source of traffic, you can also use paid social media ads to bring in targeted traffic more quickly.
The problem with ads of any kind is that they interrupt users while they’re doing something else. That’s why your ad should be carefully targeted and needs to share information that’s very relevant to those people. When people see it, they will be intrigued and much more likely to visit your website.
Social media ads may not turn into customers as often as SEO traffic, but it can build awareness and educate your ideal customers about your offerings.
Want to show up on Page 1 of Google, but you haven’t earned your way there yet? You can purchase ads to show up on queries for specific keywords.
However, keep in mind that Google users often skip ads and look for organic results, so SEO is always a better traffic source. At the same time, if your ad is relevant and intriguing enough, you can get clicks from interested customers.
Be sure to weigh how much it costs to attract traffic in this way, as some keywords will be more expensive than others. You don’t want to spend more than a customer is worth to you financially, or you’ll lose money even if you grow.
Another important way to attract traffic is through your Google My Business page. Not only does this page include a link to your website, but it also gives you a chance to show up on the Local Pack if a user is physically close to your business.
Google My Business is an important place to showcase reviews, photos, and more to build interest in your company. It can also help you build authority online so that Google ranks your website pages more highly.
Having a website and attracting the right people will take the results you’ve gotten through word-of-mouth advertising and multiply them significantly. You can reach so many more people online than in person, and it’s an essential part of today’s business environment.
If you’d like your website optimized to attract your ideal customers online, we’re here to help. We’ve helped thousands of companies make money through increased website traffic. Contact us today for a free consultation!