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How Web Design Impacts Content Marketing

Home » Business advice » How Web Design Impacts Content Marketing
How Web Design Impacts Content Marketing
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The phrase “content is king” has been widely used on the internet for several years now. But while it’s true that it’s important to have high-quality content on your website, it’s also important to make sure that content is visually appealing. Otherwise, people may not stick around your website long enough to even see (or hear) what you have to say.

That’s where web design comes into play. Although it can be easy to overlook the connection between content marketing and web design, the two actually have a much closer relationship than many people realize. 

With a beautifully designed website and informative content, your website will be able to stand up next to your competitors. Let’s talk about how web design impacts content marketing

Why Content Marketing Is Important

Why Content Marketing Is Important

Before we talk about how web design impacts content marketing, we should probably discuss why content marketing is so important in the first place. To put it simply, content marketing is the process of creating and sharing content that is designed to share information and create engagement. Content marketing differs from copywriting because it is not meant to directly promote a business or brand. 

Content marketing is essential because it allows businesses to answer questions and/or address concerns that may be common among their target audience. With a good content marketing strategy, your website can rank high in search engines which will result in more organic traffic. The best thing about this traffic is that the people who come to your website through things like blog posts, infographics, and videos are likely already interested in the products/services you provide.

Additionally, creating content can help a business establish itself as an expert in its industry which will ultimately make people more likely to spend their money. 

Ways Web Design Impacts Content Marketing

Ways Web Design Impacts Content Marketing

Web Design Affects Readability  

The whole point of having content on your website is for people to read it, right? The good news is that web design can make it much easier for people to do that. Web design includes several elements that are important to your content such as the layout of the page, the colors, and the type of font you use. Something as simple as a font can completely change a person’s experience on your website. The last thing people want is to come to your site and find that the text is difficult to read because it’s clashing with the rest of the colors on your site. 

Web Design Affects User Friendliness

When someone visits your website, they should be able to navigate it easily so they can find the content they’re looking for. Not only does having a user-friendly site help with your content marketing strategy, but it can also play an important role in the overall performance of your website. When people visit websites, they expect to be able to find what they’re looking for very quickly. 

Websites that are designed properly have a clear navigation structure that includes menus and properly labeled pages and sections. If they have to sift through several pages, they will get discouraged and leave the site. Chances are, they will end up going to one of your competitors. 

Web Design Can Help Users Stay Engaged 

Did you know that the way your website looks can play a role in how people consume your content? It can also determine whether or not they ultimately stay engaged with what they’re reading, listening to, or viewing. Things like color schemes and fonts aren’t just important for readability, but they can also help or hurt engagement. On top of that, designs that include images tend to help readers stay more interested in the content. 

Web Design Can Give People A Better Impression of Your Content

Looks may not be everything in all areas of life, but they certainly play an important role when it comes to websites. People’s first impression of your website is 94% related to its design, and we all know that first impressions are everything. That said, if people come to your website and it doesn’t look good, they won’t stick around long enough to consume the content you spent so long creating. 

Give Your Content the Chance to Thrive

Creating content can be time consuming and expensive, so it goes without saying that you want it to be seen by as many people as possible. If your content marketing strategy isn’t giving you the results you were hoping for, the issue could have to do with your web design. At Local SEO Search, we are all about seeing results and we have a track record of helping out clients find success.

Our web design services can ensure that your website is allowing your content to shine. Contact us today to set up a free consultation and learn more about what we have to offer.

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