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SEO is not about being found. It’s about being unforgettable. — Paul M. Rand
After years of rigorous dental school and passing the National Dental Examining Board of Canada (NDEB), most dental graduates face the challenge of repaying their education debt over the next 5-10 years. Initially, many dentists work as associates or independent contractors. However, the ultimate ambition for most is to own their own dental practice. Running a dental office is akin to managing any small to medium-sized business, with various marketing considerations coming into play, such as attracting new clients, securing referrals, and maximizing the return on marketing investments.
You might have heard the term “dental SEO” and wondered what it means. Simply put, dental SEO refers to strategies that enhance your website’s visibility in search engine results, driving more traffic to your site and increasing the number of new patients walking through your door.
1. There are hundreds of dentists competing for the same customers in your city.
SEO for dentists will help you appear on the first page of the major search engines: Google, BING, and Yahoo. This gives you the greatest chance of attracting new patients who are looking for dentists in your area or dental services in your city.
2. With the decline of direct mail flyers and newspaper readership, the importance of web searches on desktops, laptops, tablets, and mobile phones has skyrocketed. To effectively attract new clients, you must be present where they are actively searching for your services. As marketing expert Philip Kotler famously said, “The customer is the king of the market.” Any strategy you develop should be customer-centric.
If your target audience can relate to your product, they are more likely to remember your brand and convert into loyal clients. Prioritizing your online presence ensures you meet potential clients where they are, increasing the likelihood of turning them into new patients.
3. Tradeshows and local networking events provide great community involvement and interaction; however, they usually occur once a year or over a weekend, and the costs and time required are overwhelming for dentists.
Having a website that appears on the first page of Google results ensures it works for you around the clock, 365 days a year, providing continuous exposure and accessibility.
4. Sending out letters to your existing clients for special promos and offers used to be very effective.
Today, updating your social media pages and updating your website provides great word of mouth and referral business. Ensuring that your website continuously provides fresh content, fresh information, and promotions is critical to compete with other dentists in your area. Not only will you be able to streamline your time and cost, but you will also find that more of your existing clients will be engaged with you, making the relationship stronger and more valuable. This will provide a strong word-of-mouth and referral avenue for your dental practice.
5. Search Engine Optimization provides the best Return on Investment compared to all other avenues of local marketing.
Having a website that is easily managed and optimized will provide far greater value and will effectively save you time and money.
Local SEO Search provides the best option for Dentists looking for an SEO company that can build a responsive website that will deliver new clients by getting you on the first page of Google. Call us today for a free estimate!
