Have you noticed that your website traffic has drastically decreased recently? Feel like you create informative and engaging blog posts that no one seems to read? Are you concerned that your competitors are outranking you in the search engines and cornering your market? The best SEO companies can help optimize your content, expand your target market, and ensure that you’re always several steps ahead in the ever-changing world of SEO.
Is your company’s web presence really living up to its full potential?
Read on to discover 12 ways working with the right SEO company can help guarantee business success:
1. A Deeper Understanding of Your Target Market
The best SEO companies are the ones that are able to help you learn more about your target market than you ever thought possible.
It’s not just about understanding where your demographic lives, their age and gender, or even the kinds of business they’re in. Of course, these things are important. However, a smart SEO company will help you to go deeper.
You need to learn about your customers’ pain points. You have to understand the kinds of digital marketing tactics they respond to. You should learn which social media platform they prefer, what time they’re the most likely to respond to an email, and what keywords make them tick.
An SEO agency may even help you realize that the “target demographic” you’ve been pitching to all of this time isn’t comprised of your paying customers and they’re not visiting your website at all.
2. Tailor-Made SEO Solutions
Another one of the biggest benefits of working with a professional SEO company?
You’ll have access to solutions that are created specifically for your business.
An SEO expert will take the time to sit down with your team leaders and learn about your pain points, your best selling products/services, markets you’d like to expand into, and where you feel like you’re going wrong.
Most importantly? They’ll get to know the story and mission of your brand.
This way, when they create content, it will be consistent with your branding strategy in tone, language, and even the types of content they produce (e.g. blogs, videos, inforgraphics)
A professional will help you to set realistic goals — both when it comes to tangible numbers and more long-term, abstract goals.
Additionally, once they put their solutions into place they don’t walk away. They constantly monitor and tweak the success of the changes they’ve made within the campaigns they’ve created.
This means you’re always growing.
3. Access to Top Analytical Tools, Software, and Metrics
An Internet marketing company can also provide you with the most up-to-date software and analytical tools on the market.
This helps you not only get a better understanding of who is visiting your website and when, but also how long they spend on it.
You can get a feel for your site’s most popular pages, as well as the ones that clearly need improvement. You can learn which keywords are getting you the most traffic, and where that traffic is coming from.
You can also take advantage of software an SEO firm offers to improve your website and blog design, features and functions, and more.
Responsive design is an effective way to get mobile and desktop visitors to spend more time on your site. Access to these tools will give you a serious leg up on the competition.
4. An Ability to Keep Pace with Google Algorithm Changes
Let’s face it — the Google Algorithm is already difficult enough to understand.
But when you’re faced with sudden updates and changes to this algorithm? It can feel impossible to keep up with the whims of this search engine giant.
If you don’t adapt to changes in the way Google controls and filters search results, however, you’re certain to fall in the rankings.
Working with a team of professionals helps ensure that your content is optimized for all the latest Google updates — without having to completely recreate your content in the process.
5. Stronger Connections with Your Local Market
Many standard marketing companies Toronto has to offer are so concerned with growing your market that they forget to focus on the most important one of all: your local consumer base.
After all, about half of all local searchers will visit a shop that popped up in their search engine results within 24 hours of conducting the search.
When you work with SEO professionals, you’ll get content that is much more likely to end up in front of the people who aren’t just searching for what you have to offer, but who also live in your service area.
However, the truth is that local marketing is changing quickly. It’s no longer enough to focus on standard local SEO practices. Now, it’s all about tapping into your hyperlocal market.
This means that you’ll need more access to niche data than ever before. You’ll need to create content that discusses other local businesses and events. You’ll also have to rethink your entire location-based keyword strategy.
Instead of just referencing your province or the city in which your business is located, you should include keywords with street names, nearby landmarks, upcoming local events, and much more. It’s tough to work out on your own.
So, rely on the best SEO companies to help you get the hang of it.
6. Better On-Page Optimization
SEO experts can also help to ensure that you get on-page optimization right.
On-page optimization is defined as the things you include on your actual website in order to increase your rankings. This means employing techniques like developing a strong linking strategy, choosing the right blog headers, tagging, and creating perfect URLs.
While off-page SEO is certainly important, many businesses focus so much on it they end up neglecting on-page SEO entirely.
Professionals can help you to understand how to use images to boost your on-page SEO.
They can also assist you with things like your overall page loading speed, meta descriptions, comments, H1 tagging, and much more.
7. A Diversification of Content
We know that your ultimate goal is to create fresh and engaging content that your readers will want to share.
What’s just as important? Making sure you offer your visitors different types of content.
When you’re writing your blog posts, your readers don’t want a sales pitch or a long personal essay every time. They want to read tutorials, check out listicles, get your advice, and even take online quizzes.
In some cases, they may not really be interested in reading at all.
They may find that they much prefer to watch a video — be it live or prerecorded. They might want to spend a few hours combing through various social media platforms.
Are you providing different kinds of content that customers can use to help them better understand your business?
An expert SEO firm can help make that happen.
8. Higher Rankings for Voice Search
It’s no secret that voice search isn’t going away anytime soon.
However, puzzlingly, many companies haven’t updated their SEO tactics to reflect this rise in voice search. Now is your chance to swoop in and beat the competition.
Working with professional SEO companies means that you understand how you need to shift the way you create content to accommodate voice search. You’ll need to start using longer keyword phrases. You’ll need to think about the way people speak, as opposed to the way they might type.
Your ultimate goal is for your content to end up “above the fold” in the search engine results. This means that the voice device that your market is using will actually read your content to the searcher out loud.
Remember that success in the world of SEO is all about your ability to adapt. Are you doing everything you can to avoid getting left behind?
9. Improved Keyword Strategy
When was the last time you took a hard look at your current keyword strategy?
Are you aiming to rank for keywords that your target market isn’t really searching for? Are you competing with enormous, national businesses for keywords that you’ll never be able to win from them?
Are your keywords optimized for mobile search, voice search, and video search?
If you’re not certain, then it sounds like now is the time to make a change. If it’s been a while since you updated your keyword list — or if you’re not even really sure what a keyword is — work with a professional SEO company.
They’ll also make sure that, when you do include keywords in your content, it’s not obvious. No one wants to read a post where they’re getting spammed with the same phrases over and over again, after all.
10. A Chance to Get Ahead of the Next Big Thing
The truth is that the only real constant in search engine marketing is change.
The best SEO companies Toronto has to offer won’t force you to use yesterday’s search engine tactics to connect with today’s consumer. Instead, they’ll actively help you to get out in front of the next trend in SEO.
This way, your company will be thought of as a leader and innovator. Employing new SEO strategies means that your company’s brand authority will increase — right along with your search engine rankings.
Things like video marketing, access for mobile users, and voice engine search were all once the “next big thing” in SEO. Wouldn’t you like to be ahead of the curve in the future — and set the pace yourself?
We know you answered “yes” to that question.
11. A Better Linking Profile
Including links in your static and blog content is just one more way you can get more traffic — and influence your standing in the search engines.
You need to build both internal and external links. In other words, you need to link back to pages on your own site, as well as to authoritative non-competitor sites.
Of course, you also need to show Google and other search engines that websites are linking back to your content because they feel your pages are helpful.
The right SEO company won’t just check to ensure that you’re using current and working links. They’ll also help you to create the kind of content that other blogs want to link to.
12. Cost-Effective Marketing
Above all else, working with an Internet marketing company allows you to increase your bottom line.
We know that you’re tired of dipping into your profits and spending on advertising strategies that just don’t give you the kinds of results you deserve. SEO services are incredibly cost-effective, because they leverage the power of the consumer as a means of strengthening your impact.
Think about it.
One share on social media from the right person could expose you to potentially millions of new readers and visitors. Getting a single keyword right could bring you in tons of traffic. Optimizing your SEO strategy for new devices and trends helps you to get to the first page of Google.
Are you ready to get more for less?
Work with One of the Best SEO Companies in Canada
The best SEO companies can offer you all of the benefits that we discussed in this post — and so much more.
Of course, in order to get the level of growth and conversion rates you’ve always dreamed of, you have to work with the right SEO and digital marketing providers.
That’s where a top digital marketing agency comes in. When you’re ready to revolutionize your approach to SEO, get started now.