The SEO landscape is shifting. But a new report from the Pew Research Center just dropped some numbers that every marketer needs to see. If you’ve been wondering why your organic traffic feels a bit “lighter” lately, this might be your answer. According to Pew, when Google shows an AI Overview (AIO), searchers are significantly...Read More
Recent findings have sparked a significant debate in the SEO community: Is OpenAI’s ChatGPT Search relying on Google’s index to power its results? While OpenAI has its own web crawler (OAI-SearchBot), new evidence suggests a much tighter integration—or at least a dependency—on Google’s search results. As reported by Barry Schwartz, several tests indicate that ChatGPT...Read More
As a small business owner, it may feel like there’s simply too much to do. You need to manage your business and grow your products and services, but that means little if people aren’t aware of your business. The good news is that online marketing strategies can make your job easier. Being able to reach...Read More
Most marketers and website owners aim to have higher rankings on search engine results. In order to rank high, some businesses push things “to the limit” and violate Google’s guidelines. Then their site gets hit with a penalty.Read More
There aren’t very many businesses without websites, but is yours working hard for your business? Many owners of small or medium-sized businesses use their website like a business card — it’s there, but that’s it.Read More
The pandemic that swept the world throughout 2020 and 2021 changed a lot of the business landscape. There are ways in which we’ll eventually get “back to normal,” but some things have changed for good.Read More
The online world can be a lucrative one if you play your cards right, but it can also be deadly to your business, should you make a mistake or two. Keep in mind that search engines are very tricky, and you may not know that you are breaking a strict regulation, resulting in a penalty.Read More
Google Penguin 4.0 is a major update to the software add-in that launched in 2012. The objective of the program remains the same, to catch the sites the search engine determines to be spamming its results pages and falsifying results through link networks.Read More
Should your SaaS business pursue search engine optimization (SEO) as a key marketing strategy? For us, this is an easy question, because we know the many benefits our clients see when they use SEO marketing. However, we see a lot of SaaS businesses spending a tremendous amount of money on capital-intensive marketing strategies like pay-per-click,...Read More
Did you know that most businesses turn to the internet first when they’re looking for products or services? For that reason, it’s essential that your business has a strong online presence so those who are interested in what you have to offer can find it. However, establishing yourself on the internet requires lots of consistent...Read More
