Trade Secrets for Online Marketing
How can you be successful with online marketing in 2020? Unfortunately, there’s not a single sure-fire strategy. Instead, online marketing relies on having a toolbox of tactics that you use regularly. A lot of small businesses wonder what should be in their toolbox.
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Content continues to be king, but the term “content” has expanded to include a lot of media that many small businesses don’t think about. Today, you’re not just writing blog posts. You’re also interacting on social media, creating and sharing videos, making infographics, writing white papers and research reports, and more.
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As a small business, COVID-19 probably has you on your heels. It’s a shock to everyone, and having most of Canada shutting down non-essential businesses means that you’re probably losing customers. Well, you’re losing customers in the physical storefronts. The truth is, you may be growing if you look at your online sales.
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How do you rank highly on Google? It’s a million-dollar question – literally – because ranking on the first page of Google means getting access to at least 75% of clicks. Being on page 2 or below is the same as not being found at all, in most cases.
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Many people think they understand SEO — but do you really? Unless you’re a professional, you probably don’t know SEO as well as you think. In fact, you might be stuck believing in common SEO myths that are no longer true or were never true at all.
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Jump in SERPs: How to Improve Your SEO in 2020
How do you feel about your spot on the search engine results page (SERP) this year? If you’re like many businesses, you wish you could rank more highly for specific keywords. However, you probably aren’t sure exactly where to start.
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Boost Your SEO Before the Year Ends
We have one month left in 2019, and it’s time to make sure you’re ready to succeed in 2020. That means refining everything about your marketing so that you’re positioned well in every area. Did you know that you don’t have to be at the mercy of Google when it comes to your search engine...
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8 SEO Essentials for the Holiday Season
The holiday season is a time that is essential for many small businesses. The moniker “Black Friday” comes from the fact that holiday sales are the reason that a lot of companies make a profit for the year. That shopping day is the day that the business moves “into the black,” or into a profitable...
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Search Engine Marketing: The 5 Best Ways to Optimize Your Website
In search engine marketing, it's no secret that rankings are everything. It's a huge factor in how much traffic websites get and in turn, how many conversions they get. After all, the higher you rank in the search results page, the more likely it is for customers to find you.
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As a business owner, you may be weary of hearing "SEO this" and "SEO that." Is search engine optimization really that big of a deal? Yes, it is, and that's good news! It means there are plenty of ways you can use SEO to improve your business and boost your revenue. Of course, deciding to...
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