In any business, the effectiveness of the sales department is pivotal for a company’s success. To generate income and revenue for your business, sales representatives engage potential customers throughout a transaction. Prospects learn more about a business and how purchasing your products and/or services can be beneficial to them. Sales reps also re-engage previous customers by encouraging them to try out new promotions, discounts, and events. Repeated sales cycles build trust and increase customer satisfaction.
Your sales team can make or break your business, depending on their level of professionalism, integrity, and commitment. Before hiring a salesperson, you will need to interview and screen applicants carefully. A sales representative should have the following qualities:
- Proven track record
- Experience in the sales industry
- Strong persuasion skills
- Eagerness to learn and understand your business
- Highly motivated
All of these qualities can close a deal. However, it may take some trial and error to hire the right team member.
The primary role of a sales representative includes articulating your business benefits, features, and competitive advantages in the marketplace. However, sales pitching over the phone can be disruptive, especially to busy people. It can be considered a push strategy. Intrusive methods, like cold calling and sending blasts of emails are usually received poorly. Ultimately, this sales method is considered ineffective and outdated.
Another crucial thing to consider when hiring a salesperson is salary. The annual salary of a junior sales representative ranges from $50,000 to $70,000, including time spent on training and education. If you are looking for a more experienced sales representative with a proven track record, consider allocating $100,000 or more in salary. You may also need to set aside a budget for car allowance, laptop, or cell phone plan, as well as an office. All of these have to be accounted for if you want to see optimal performance from your employee and a higher return on investment.
The Edge of SEO over Sales Representatives
Before the Internet, millions of people relied on salespeople for information about businesses, products, and services prior to purchase. Today, with technology streamlining many aspects of our lives, customers use the Internet to search for information. This gives them unlimited access to data by using specific terms or keywords, allowing the customer to maintain control their purchases. Since then, the sales process has fundamentally changed.
Search Engine Optimization (SEO) eliminates the need to constantly manage, discover Key Performance Indicators (KPIs), and come up with different sales strategies. It gets more leads, organic traffic, and clicks to your website. It runs in the background of your day-to-day operation while gaining momentum, authority, and trust. The cost of SEO is virtually a quarter of the value of hiring a salesperson. While sales reps are assets, SEO allows your business to go after people ready to make a purchase in the moment. It doesn’t necessary replace the sales representative, but rather helps sales representatives become more effective.
For small and medium-sized businesses, SEO can be used as a sales tool to increase leads and ROI. Instead of going through the hiring process and managing a team of sales representatives, hire an SEO company with years of experience and a proven track record in increasing the number of qualified leads.
There is no one-size-fits-all for SEO. Local SEO Search provides customized SEO campaigns and strategies based on our client’s unique goals and needs. Our expertise in SEO, Internet, and content marketing helps SMBs reach the top of search engine results. Call us at (416) 888-8756 or 1-877-689-5268 to have Local SEO Search help your growing business.