Your website is the foundation of your online presence. You can think of it as your online storefront, complete with branding, an inviting message, and engaging content that helps visitors choose to stick around. This important asset can’t be trusted to just anyone. You need to make sure that you ask the right questions when...Read More

Running a software company is a challenge, and one of the biggest obstacles you face is how to get your name known when there’s so much competition.Read More

Living in the GTA, North of Toronto for the last two years I noticed that every week, the same big box stores are mailing out batches of flyers. The flyers that we receive do mention the local stores that they are offering the flyers for.Read More

There are a lot of options when it comes to building your small business website. If you purchase a domain name from a popular site, that provider might also have a website builder available. You can also use other builders, such as Wix or Squarespace. However, we always recommend a WordPress website for small businesses....Read More

Everyone seems to have a blog nowadays, and almost every book, website or marketer that offers advice to small businesses tells you to have a blog, or is trying to sell you a miracle plan to earn money in blogging, and telling you how to increase online sales.Read More

How do you measure success? Are you living a childhood dream of always wanting to own your own business? Are you following the footsteps of your mentor, idol or parents? Do you plan on retiring at 55 working for yourself? There are many reasons why people want to start their own business.Read More

You’ve probably heard the letters “SEO” nonchalantly tossed around these days and heard how it creates major returns for small business. But being SEO-savvy involves a number of factors. With great work comes great reward. There are several unexpected changes you’ll experience when you make this shift.Read More

The pandemic has caused a lot of people to reevaluate their lives, especially their careers. Record numbers of people lost their jobs and others have decided to quit and change direction. One of the biggest dreams a lot of Canadians have is starting a business. The pandemic has led to a huge boom in entrepreneurship...Read More

Every smart small- and medium-sized business owner wants to rank at the top of the Google search page. While competition in the world of online marketing can be dog-eat-dog, the rewards for ranking first on Google searches include about 30 percent of the search traffic and 90 percent of total clicks.Read More

As a software as a service (SaaS) business owner, you probably feel like your product is the best. And while that might really be the case, the key to success is being able to convince other people that it’s the best, too. Educating people on what you have to offer is the best way to...Read More