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Many businesses use trade show exhibitions as a marketing tool to promote brand awareness, generate new leads, or launch a new product or service to targeted customers. As an entrepreneur, consider the purpose of your exhibit before investing in that marketing strategy:
It’s crucial to choose the correct trade show for your business and gain access to your target audience during the event. Like many businesses, you need to determine which trade show is best suited to your goals and needs, especially with today’s extensive trade show itineraries. The right event attracts your ideal customers and puts you in a position to better promote and pitch your products or services. Some events will even have a sales meeting after the event, giving you more opportunity to better connect with potential clients. Since trade shows require some investment, research each event and determine which ones will be beneficial to attend, both locally and nationally.
Exhibiting often involves several expenses. While trade shows can yield positive results for your business, the high cost is often an issue for many exhibitors.
Here are common expenses to consider when exhibiting at a trade show:
Other expenses you may incur include transportation, hotel accommodation, staff, storage setup fees, lighting and speaker systems, electricity, backdrops, tables, and chairs.
In recent years, trade shows have declined while Search Engine Optimization (SEO) has taken its place in generating leads and promoting products and services. With the ever-growing popularity of internet marketing, an effective SEO campaign ranks your search terms on the first page of Google, Bing, and Yahoo so that potential customers can easily find you when they are ready to make a purchase. These leads are far more profitable for your business because you don’t have to spend time and money on a trade exhibit.
Exhibiting in trade shows requires follow-ups with prospects to make a sales meeting or close future deals. SEO works to continually drive leads 365 days of the year, seven days a week. It works by putting your business at the forefront of your potential client’s search when they are actively looking on the internet for your type of product or services. At Local SEO search, we’ve found that SEO activities implemented on our own website have generated leads daily, weekly, monthly, and yearly.
This is Local SEO Search’s first year doing trade show exhibits. We have invested in four trade shows, hoping to attract and cultivate new leads, but we know that SEO has the greatest ROI for your marketing dollar. We are also hoping to educate more potential entrepreneurs, helping them grow their own businesses without breaking the bank. We will keep you posted on the success of our first trade show campaign!
Call us at (416) 888-8756 to learn how we can help grow your business with SEO.