Google My Business is a crucial marketing tool for most small businesses, and if it’s not working you’re losing customers. If you’ve received an email or discovered that your account is suspended, getting it resolved quickly is a top priority.Read More
How do you feel about your spot on the search engine results page (SERP) this year? If you’re like many businesses, you wish you could rank more highly for specific keywords. However, you probably aren’t sure exactly where to start.Read More
Before beginning work on an SEO campaign, first determine the current status of your website. This means checking which aspects your website performs well and where it needs improvement. You should not implement an SEO campaign just because it is what other marketers are doing. Just like your business goals, websites have different needs and...Read More
At the recent Google Search Live Deep Dive event, Gary Illyes of Google clarified that no special optimization techniques are needed to appear in Google’s AI Overviews. The key, he stated, is simply to adhere to “normal SEO” practices. The report comes from Kenichi Suzuki, who attended the event and quoted Illyes directly on LinkedIn:...Read More
Google has officially confirmed the completion of its June 2025 core update. The rollout, which began on June 30, 2025, at approximately 10:34 AM EDT, concluded on July 17, 2025, at around 4:18 AM EDT, taking a total of 16 days and 18 hours. Google’s Search Liaison announced the completion, stating, “The rollout was complete...Read More
As a small business, COVID-19 probably has you on your heels. It’s a shock to everyone, and having most of Canada shutting down non-essential businesses means that you’re probably losing customers. Well, you’re losing customers in the physical storefronts. The truth is, you may be growing if you look at your online sales.Read More
Content continues to be king, but the term “content” has expanded to include a lot of media that many small businesses don’t think about. Today, you’re not just writing blog posts. You’re also interacting on social media, creating and sharing videos, making infographics, writing white papers and research reports, and more.Read More
How can you be successful with online marketing in 2020? Unfortunately, there’s not a single sure-fire strategy. Instead, online marketing relies on having a toolbox of tactics that you use regularly. A lot of small businesses wonder what should be in their toolbox.Read More
When Brian Dean first started on YouTube, he was completely at a loss about what to do. He knew it was essential to rank well on YouTube because it’s the second-largest search engine behind Google. He knew that great videos could get amazing traction and even go viral, which really helps your brand and your...Read More
We have one month left in 2019, and it’s time to make sure you’re ready to succeed in 2020. That means refining everything about your marketing so that you’re positioned well in every area. Did you know that you don’t have to be at the mercy of Google when it comes to your search engine...Read More
