John Vuong
One of the challenges for B2B companies is getting the best return on investment (ROI) for your advertising dollars.
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Radio advertising has a unique advantage in marketing your business. Despite the rise of digital marketing, radio still remains a vital tool for companies wanting to increase brand awareness. Digital tracking, pay-per-click ads, and social media allows radio stations to promote your businesses through a more direct and creative way.
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Magazine advertisements were once considered a successful approach to promote products or services. However, as we move to the digital age, print media is a less effective tool for a small-to-medium sized business. Read on to learn if this is a viable investment of your marketing dollars.
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Once upon a time, newspaper advertising provided exposure and leads for a local business. It was expensive if your target market was a regional and/or national area, but the effort could bring new clients and customers to your doorstep. Today, the response rate to print ads is lower than that of other advertising methods. Digital...
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The Direct mail advertising is one of the most traditional forms of advertising. Various marketing materials, including brochures, catalogs, postcards, newsletters, and flyers were used for decades. These approaches used to have some success and a relatively good return on investment (ROI). Direct mail promised low initial capital, high distribution, and strong returns.
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Advertising can be an expensive marketing medium for any small business. It is also challenging to create a memorable print/radio/television ad, especially if you have a limited budget. It’s important to select marketing options with high ROI (return on investment) for your business.
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Google places great importance on presenting quality content and reliable web pages online. This search engine rewards such efforts with higher rankings in search results.  According to Google's Search Quality Evaluator Guidelines, various factors are considered. The acronym for three top qualities is “E-A-T.”
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Search engine optimization (SEO) is a viable online marketing strategy that can bring more organic leads and customers to your business. Studies show that SEO provides a strong ROI (return on investment) than old marketing techniques (like newspaper and television ads).
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Every service-based company wants to find ways to attract clients without overspending marketing dollars. Digital marketing and using Internet tools are the wave of the future to build your brand, get more clients, and increase profits.
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In the past, many businesses used direct mail to get their message out and offer promotions to their customers. Some still do. Direct mail is usually inserted into a local community newspaper and/or envelopes delivered to a customer’s home. Its main purpose is to alert customers to company discounts and promotions and encourage the purchase...
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