There are a number of reasons why some online paid ad campaigns fail to meet Google’s requirements: they’re sticklers for quality and relevant information. Businesses with an online presence need to take a deep dive on performance measures for any Pay-Per-Click (PPC) campaign.Read More
Knowing how to market your business in Toronto isn't always easy. Most business niches are saturated with competition and being heard over the noise is difficult. Simply showing your business location on Google Map with a few testimonials simply won't cut it anymore.Read More
After spending years in Dental school and finally passing your National Dental Examining Board of Canada (NDEB), the majority of Dental students will now spend the next 5-10 years paying off their school debt. Most dentists coming out of school will work as a dental associate (employee of the practice) or an independent contractor.Read More
Are you the boss of your own local business? Are you one of those business owners who are scared to rely on today’s technology to improve sales and increase revenue? If you answered yes, then you are not alone. Local business owners…Read More
Promoting your business in paper ads is pretty much a thing of the past. Instead, blogs are a cost-efficient way to grab interest of current and new customers. Through digital marketing, business owners around the globe use content to attract, engage, and convert people into loyal clients.Read More
Mother Nature gives us four seasons. Brick-and-mortar grocery stores notice the variations in seasonal products, and improve sales by using different colour schemes and marketing campaigns. Even if you don’t deal in produce, are you missing a prime opportunity by failing to include seasonal SEO in your marketing strategy?Read More
Last April 21, 2015, Google started expanding their ranking signals on how mobile-friendly websites are. How prepared is your local business website for the Google Mobile-Friendliness update? Is it really important to have a mobile-friendly website?Read More
There’s no doubt that video marketing is one of the most important ways to reach your audience today. Not only is it a great way to get attention, but videos also boast excellent engagement and conversion abilities as well.Read More
When Brian Dean first started on YouTube, he was completely at a loss about what to do. He knew it was essential to rank well on YouTube because it’s the second-largest search engine behind Google. He knew that great videos could get amazing traction and even go viral, which really helps your brand and your...Read More
Landing page is an important tool in turning page visitors into paying customers. A great landing page informs, persuades, and excites prospective customers about your offers. At a glance, landing pages seem so easy to make — until you track your data and find out that none of the dozens of pages you put out...Read More
